Oleg, an MBA graduate, is a seasoned business consultant, mentor, and advisor specializing in offering valuable insights to business owners and management teams.

With a strong foundation in Physics and Biophysics, coupled with a BA in Economics, he garnered extensive experience in retail network development and operations over 14 years. His notable roles include serving in C-level positions at international companies BP and Shell, such as Director for the development of the network of filling stations and Director for sales and operations.

An accomplished startup advisor and expert in Consumer Tech, GenZ, and Augmented Reality, brings his unique skill set to the table. With a co-founder and CEO role at Polyform, a highly acclaimed design studio based in Canada, Adam’s journey has been marked by collaborations with globally renowned brands, including Nike, RTFKT, Disney, Shell, NBA, Red Bull, Amazon, Uniqlo, GE, and Lululemon. Notably, the Polyform team’s collaborative efforts have led to the successful creation of over 150 consumer products across mobile, AR, and hardware products, a remarkable accomplishment acknowledged through the receipt of more than 50 awards.

The dynamic partnership between Polyform and Phenomenon has evolved into a symbiotic relationship, focused on enriching the expertise of our professionals, pushing the boundaries of creativity, and ultimately, providing enhanced value to our clients.

A product-obsessed designer, MBA, entrepreneur and tech community leader, Diego has been working with XR technologies for over a decade. Driven by a desire for excellence, he fuses design, business and technology in order to envision and materialize products that are complex in nature, yet simple, intuitive and enjoyable to use. A global citizen with international experience working with large multinationals, small family businesses, startups, government and NGOs, he is able to bridge and align the interests of diverse stakeholders in order to find the synergies that lead to shared value creation and sustainable business practices.A longstanding collaborator of Phenomenon, Diego led one of the biggest and most complex projects the studio has faced to date, having developed a special chemistry with the Phenomenon team that is sure to output exceptional results.