The client approached us to redesign the Pretty Patty website to match the new branding and energetic spirit of their fast food chain. They wanted a platform that captured the vibrant atmosphere of their restaurant while making the user experience simple, appetizing, and enjoyable.

The goal was to create a seamless and engaging website where visitors could easily access information and feel the warmth and fun of the Pretty Patty brand.

We kicked off the project with thorough research—analyzing competitors and gathering insights from real users to understand what works, what doesn’t, and how Pretty Patty’s website could stand out. By studying leading brands in the fast-food industry, we identified best practices such as clear navigation, engaging visuals, and interactive elements, which became the foundation of our approach.

With these insights, we structured user flows and wireframes to ensure logical navigation and a smooth journey, while also introducing unique features like interactive stickers, allergen labeling, and a review system to boost engagement and trust. To capture the brand’s vibrant energy, we created a moodboard that set the visual direction and evolved into a lively, user-friendly design concept.

The final UI design combined intuitive functionality with a joyful atmosphere—using vivid imagery, authentic customer reviews, and brand storytelling to create not just a website, but an engaging experience that conveys the warmth, fun, and community spirit of Pretty Patty.

Our developers took our designs and brought them to life through Webflow, turning static visuals into a dynamic, interactive experience. They added smooth animations and integrated background music, elevating the overall atmosphere of the site.

Using Webflow allowed for seamless transitions and engaging animations, creating an immersive experience that reflects the lively, fun vibe of Pretty Patty. The result is a fast, responsive website that delivers both visually and functionally.