Pragmatike – IT talent recruitment platform
Pragmatike – IT talent recruitment platform - Website Development - Photo 1
Enhanced brand alignment

The redesigned website fully reflects Pragmatike’s updated branding, creating a cohesive and professional digital identity that resonates with their audience.


Improved website performance

Enhanced website performance, achieving 92-point score for desktop with faster load times that reduced bounce rates.

Cost-effective development

Leveraging Webflow allowed for a streamlined, budget-friendly development process, delivering a high-quality website without compromising on design or functionality.

Overview
Transforming Pragmatike’s digital identity

Pragmatike, a dynamic SMB-dedicated startup, specializes in bridging the gap between global IT talent and businesses in need of agile, remote solutions. With their unique 100% remote DNA and a community of rigorously vetted professionals, Pragmatike is a trusted partner for clients seeking tailored IT talent solutions.
However, their old website wasn’t effectively reflecting their expertise, values, or innovative approach to remote work. The site lacked the clarity, user experience, and modern aesthetics required to convey their value proposition and build trust with prospective clients.

Client
Pragmatike Image - FR - FranceFrance
Services
#Website redesign #No code development
Technologies
Image - fi_4628635Webflow
Review
What client says
Image - image
Mathias Guigui
Co-Founder, Pragmatike
When working on your website, always do it with professionals. Big thanks to Phenomenon Studio for the work put in!
Business needs
Client request & business goals

Pragmatike approached us with a clear challenge: their outdated website did not align with the company’s innovative, remote-first approach to IT talent solutions. The existing design failed to communicate their core values, unique positioning in the market, and the seamless experience they offer to both clients and candidates.
The primary goal was to modernize the website to better reflect Pragmatike’s expertise, enhance user experience to build trust and encourage engagement, and establish a distinctive, professional digital presence that sets them apart from competitors.

Our role

We partnered with Pragmatike to strategically redefine their digital presence to align with their mission and values. This involved designing and developing a modern, user-centric website that highlights their innovative approach, ensuring the new platform serves as a powerful tool for client acquisition and talent engagement.

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Project
Challenges & solutions
Challenges
Communicating Pragmatike’s unique 100% remote DNA in a way that resonates with both businesses and candidates.

Solutions
We developed a narrative-driven approach for the website content, showcasing their international reach and seamless remote integration through engaging copy and impactful visuals.
Challenges
Addressing the outdated and inconsistent user experience of the previous site.


Solutions
We crafted a streamlined, intuitive design that prioritizes ease of navigation and emphasizes Pragmatike’s core services, ensuring users can quickly find the information they need.
Challenges
Differentiating Pragmatike from a crowded field of competitors in the IT talent market.
Solutions
We focused on creating a visually distinct and professional design language, supported by strong messaging that highlighted their rigorous talent vetting process and client-focused approach. This not only elevated their brand but also instilled trust in their audience.
UX/UI design
Research & design: building a cohesive digital experience

Our work for Pragmatike began with a deep analysis of their direct competitors to identify industry standards and opportunities for differentiation. This research guided the structural improvements for the website’s pages, ensuring they aligned with business objectives while delivering an optimized user experience.

Using these insights, we transitioned seamlessly into the design process, leveraging the updated branding we had previously developed for Pragmatike. Wireframes were created to structure each page, focusing on content clarity as a central element. These early drafts set the stage for exploring visual concepts through moodboards, establishing a design direction that reflected the brand’s identity.

The UI design phase brought the vision to life. We integrated 3D icons to emphasize the brand’s modern approach and balanced them with video and photographic content for depth and variety. The result was a set of polished, responsive mockups that delivered a consistent and engaging experience across all devices.

By combining strategic research with thoughtful design execution, we created a digital presence for Pragmatike that not only reflected their brand identity but also positioned them as a leader in their field.

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Wondering about the price? We’ll help you find the best solution!
Pragmatike – IT talent recruitment platform - Website Development - Photo 6
Pragmatike – IT talent recruitment platform - Website Development - Photo 7
Tools & technologies
Development

The development phase began with the preparation and handoff of finalized mockups to the development team. Our designer provided a comprehensive UI kit, including all necessary elements and their states, along with detailed specifications for each website block. These specifications outlined the functionality, logic, and animations of every component, ensuring clarity and alignment with the design vision.

The website was developed using Webflow, chosen for its cost-effectiveness and suitability for Pragmatike’s needs. Given the simplicity of the site and the absence of complex features, Webflow’s low-code framework allowed us to efficiently build a professional and visually engaging website. This approach ensured that the final product met all design specifications while delivering a seamless, responsive experience across devices.

Pragmatike – IT talent recruitment platform - Website Development - Photo 12
Conclusion
Results
Enhanced brand alignment

The redesigned website fully reflects Pragmatike’s updated branding, creating a cohesive and professional digital identity that resonates with their audience.


Cost-effective development

Leveraging Webflow allowed for a streamlined, budget-friendly development process, delivering a high-quality website without compromising on design or functionality.

Improved website performance

Enhanced website performance, achieving 92-point score for desktop with faster load times that reduced bounce rates.

The redesign of Pragmatike’s website successfully elevated their digital presence, aligning it with their innovative remote-first approach and professional brand identity. By focusing on a user-centric design and leveraging their updated branding, the new website effectively communicates their unique value proposition and sets them apart in a competitive market.

The use of Webflow ensured a cost-effective and efficient development process, resulting in a seamless, responsive website that delivers an engaging user experience across devices.
This project not only enhanced Pragmatike’s ability to attract clients and talent but also reinforced their position as a trusted partner in the global IT talent market.

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