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Marta Kravs May 14, 2024 9 min read

What exactly are angel investors looking for? What questions will they throw your way? To answer these crucial queries, we turn to the wisdom of a seasoned General Partner who has reviewed over 30,000 pitches. Let's delve into the key questions every entrepreneur should be ready to tackle.

Marta Kravs May 13, 2024 9 min read

While the final product is a culmination of many intricate stages, similar to a well-crafted picture, we confidently assert that user flows and wireframing are arguably the most critical stages impacting your product's success. Here's why: user flows and wireframes take center stage in determining whether people will enjoy using your product. A user-friendly experience translates directly into avoiding unplanned expenditures. Think about it: confusing interfaces lead to frustrated visitors who abandon ship, requiring constant customer acquisition and support—both significant cost drivers.

Marta Kravs May 8, 2024 9 min read

In the world of product development, every step counts. Before diving headfirst into full-scale development, a crucial yet often overlooked step emerges: the Proof-of-Concept (POC). This basic, functional representation of your app's core features allows you to test the waters and gather a secret weapon – user feedback.

Marta Kravs Feb 5, 2024 7 min read

Explore the distinctions between web applications and websites in this insightful article. Delve into the unique features, functionality, and use cases of each to make an informed decision on which suits your requirements best.