Dmytro Kirsanov, Phenomenon Author

Dmytro Kirsanov Head of Art

Professional Profile Dmitriy Kirsanov is the Head of the Creative Department at Phenomenon Studio and a Senior Graphic & Motion Designer with over 7 years of experience in visual design, motion graphics, and digital brand communication. He has delivered more than 1000 projects for both local and international companies, creating impactful visual solutions across digital platforms. His expertise combines creative direction with hands-on design execution, focusing on building strong visual identities, engaging motion content, and high-quality design systems for modern digital products. Role at Phenomenon Studio At Phenomenon Studio, Dmitriy leads the Creative Department, overseeing visual design and motion production across digital product and marketing initiatives. He is responsible for maintaining creative quality, guiding design processes, and supporting teams in developing visually consistent and impactful design solutions. He collaborates closely with product, marketing, and design teams to ensure that visual communication aligns with brand positioning and enhances the overall user and product experience. Core Expertise Graphic design and visual communication / Motion design and animation / Creative direction and visual storytelling / Brand identity and digital design systems / Marketing and promotional visual assets / Cross-functional collaboration with product and marketing teams / Design process optimization / High-impact visual content for digital platforms Industries & Product Types Digital products and platforms / Marketing and brand campaigns / Web platforms and applications / Motion graphics and promotional media

FAQ

Questions already answered by Dmytro Kirsanov

What makes a strong visual identity for digital products and platforms?

From my perspective, a strong visual identity is not just about aesthetics — it’s about clarity, consistency, and recognition. I focus on creating systems that help users instantly understand the product and build trust through every interaction. At Phenomenon Studio, we design visual identities as scalable systems. We ensure that branding works across all touchpoints — from product interfaces to marketing materials — while maintaining consistency and supporting business goals.

How does motion design improve user experience and engagement?

I use motion design to guide attention and make interactions more intuitive. Subtle animations can help users understand what’s happening, reduce cognitive load, and make the experience feel more responsive. As a team, we integrate motion as part of the product experience, not just decoration. Well-designed motion improves engagement, supports usability, and enhances how users perceive the product’s quality.

What is your approach to creative direction in digital product design?

I approach creative direction by balancing brand identity with product logic. It’s important that visuals not only look strong but also support usability and product structure. At Phenomenon Studio, we lead creative processes with a system-based mindset. We ensure that every visual decision — from branding to motion — fits into a cohesive design system that supports both user experience and long-term product growth.

Selected insights

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Dmytro Kirsanov

May 7, 2025 8 min read

The Difference Between a Good-Looking Brand and a Working Branding Design

What makes a brand successful? Is it the logo design, the Instagram grid, the bold color palette that turns heads? While these visual elements get attention first, they are only part of the equation.

Design