Startup

Marta Kravs May 13, 2024 9 min read

While the final product is a culmination of many intricate stages, similar to a well-crafted picture, we confidently assert that user flows and wireframing are arguably the most critical stages impacting your product's success. Here's why: user flows and wireframes take center stage in determining whether people will enjoy using your product. A user-friendly experience translates directly into avoiding unplanned expenditures. Think about it: confusing interfaces lead to frustrated visitors who abandon ship, requiring constant customer acquisition and support—both significant cost drivers.

Marta Kravs May 8, 2024 9 min read

In the world of product development, every step counts. Before diving headfirst into full-scale development, a crucial yet often overlooked step emerges: the Proof-of-Concept (POC). This basic, functional representation of your app's core features allows you to test the waters and gather a secret weapon – user feedback.

Marta Kravs May 6, 2024 5 min read

The world of angel investing thrives on potential. Aspiring entrepreneurs secure funding by showcasing their vision, market opportunity, and the ability to execute. One pivotal moment in this process often involves a question that can make or break your pitch: "Can you demonstrate the product or service?"

Marta Kravs May 3, 2024 6 min read

The app market is a bustling metropolis. Brilliant app ideas take flight daily, but only a few succeed. The competition is fierce, and launching an app without proper validation is like taking off from a runway riddled with potholes – a bumpy ride with an uncertain destination.  Imagine pouring your heart and soul into developing an app, only to discover that it fails to resonate with your target audience after launch. The resources wasted, the time lost – a scenario every entrepreneur wants to avoid.

Marta Kravs May 1, 2024 6 min read

Brilliant product ideas take flight every day, but navigating the bustling marketplace to achieve success requires a strategic approach. In this competitive landscape, simply having a good idea isn't enough. You need a well-defined plan and a data-driven approach to build a winning product that resonates with your target audience and stands out.

Marta Kravs Mar 12, 2024 9 min read

Dive into the essentials of MVP software development with our detailed guide. Discover the art and science behind successful MVPs, from ideation to launch, and learn how to create a product that perfectly aligns with market needs.