SuperHedge aimed to bridge the gap between traditional and decentralized finance by offering structured yield products with principal protection. The key challenge was making these sophisticated financial instruments accessible to a broader audience, including investors unfamiliar with DeFi.

The client sought a seamless, user-friendly platform that would simplify complex derivatives-based strategies, ensuring transparency and trust while maintaining high-performance returns. Additionally, the solution needed to balance feature richness with cost efficiency, prioritizing an MVP that delivers immediate value and sets the foundation for future growth.

We acted as a strategic design partner, ensuring that SuperHedge’s complex financial products became accessible to a broader audience.

A deep understanding of the target audience and their needs is a must. It begins with thorough research, gathering insights into user behavior, market trends, and competitor landscapes. This knowledge forms the foundation for ideating and defining the app’s features, functionality, and overall structure.

From there, or team translates these ideas into visual representations, starting with wireframes that outline the basic layout and user flow. These wireframes evolve into detailed mockups, incorporating the app’s aesthetic elements and branding.

Throughout the process, user feedback is critical, guiding iterations and refinements until the final design is ready for development.

We’ve started our journey from stakeholders interview. We use simplified Lean Canvas framework to gather their perspectives on main user problems that we need to take into concideration during future design.

Once we have some initial input, we’re ready to validate it and find real insights and it’s time to look at market generaly and at competetive lanscape particulary.

By thoroughly gathering and analyzing these insights, we can build a solid foundation for a user-centric and market-relevant web app that addresses real problems and offers superior value to users.

We focused on understanding user behavior, expectations, and pain points through interviews and competitor analysis. This deep dive allowed us to identify usability gaps and define clear opportunities for a more intuitive experience. Insights gathered at this stage shaped every design decision moving forward.

Here our Business Analyst (BA) pays the most attention to meticulously dissection the product’s envisioned functionalities into smaller, more manageable components. This breakdown facilitates a deeper understanding of each feature’s requirements and dependencies. During decomposition process we’ve understood that we have some non-vital features that can be moved to the post MVP version to fit the initial budget.

In parallel with decomposition the UX designer crafts the application map. This project didn’t have a huge amount of features so our team decided to use hybrid of classic frameworks: Informational Architecture and Userflows. This also helped us to optimise client’s budget.

To bring clarity to a complex DeFi product, we followed a focused and collaborative design process. We started with high-fidelity wireframes to define key flows and user interactions. From there, we developed moodboards and visual concepts that captured SuperHedge’s identity as a secure, forward-thinking platform.

The final UI design brought everything together — balancing clean aesthetics with functional clarity to support confident decision-making in a high-stakes environment.

At this stage, we focused on shaping the core user experience. We created high-fidelity wireframes that mapped out all key user flows – from selecting a vault to tracking earnings and navigating the NFT-based deposit system. One of the main challenges was making the mechanics of principal protection and yield strategy selection understandable to non-expert users.

Through several iterations, we simplified the flow by separating complex actions into digestible steps and introducing contextual hints. This helped reduce cognitive load and guided users toward confident decision-making. These wireframes became the foundation for a smooth, intuitive interface – ready to evolve into full UI design.

At this stage, we translated the brand’s core values into a clear visual direction. We explored two contrasting design approaches through moodboards: a light and clean style — modern, linear, minimalistic, with geometric structure and eye-catching accent colors; and a dark and digital direction – bold, detailed, techy, with immersive 3D illustrations.

After reviewing both, we aligned around the light and clean concept. This direction best reflected SuperHedge’s commitment to transparency, simplicity, and trust, helping users feel confident in a complex DeFi environment.

This is where the design vision came to life. Building on the chosen light and clean direction, we crafted a modern interface that balances clarity with credibility — critical in the DeFi space. We paid special attention to visualizing complex financial strategies in a simple way: custom components like strategy cards with embedded tooltips, vault performance visuals, and clear CTAs helped guide users through unfamiliar mechanics.

We also designed UI states for various scenarios, including upcoming vault epochs, sold-out pools, and NFT redemption flows. These edge cases ensured a seamless experience at every step. The final design was iterated with precision to meet both usability standards and SuperHedge’s positioning as a secure and user-first platform.