GlobalX tasked our company with creating a user-friendly decentralized exchange (DEX) to simplify complex DeFi operations like token swaps and liquidity management. Building on our previous successful collaboration, their goal was to expand the GlobalX token ecosystem, combining advanced functionality with an accessible design for users of all experience levels.
We provided a complete solution, from competitor analysis to development. We designed intuitive user flows, created a futuristic, adaptive UI, and developed a secure, scalable platform using technologies like React and Wagmi. Our focus was on blending functionality, performance, and a seamless user experience.
In the research phase of the GlobalX, we conducted a thorough competitor analysis to identify usability gaps in decentralized exchanges, focusing on crypto swapping, fiat onramps, and token ecosystems. A UX audit revealed common challenges, such as complex navigation, unclear transaction flows, and a lack of transparency in token management. These insights guided our design approach, ensuring an intuitive user experience that simplifies DeFi interactions while enhancing engagement with the GlobalX token ecosystem.
We analyzed competitors like Uniswap, Curve.fi, Propeller and Carbon, uncovering several issues. Many platforms had overly complex interfaces, leading to poor user experiences, especially for beginners. We also found that liquidity providers face risks like impermanent loss, which can deter participation in liquidity pools. High transaction fees and slower processing times were common challenges.
During the UX audit of GlobalX DEX, we identified key usability issues, including inconsistencies in UI components, a lack of system feedback, and navigation challenges that hindered smooth user interactions. Critical workflows—such as swap execution, wallet connection, token selection, and adding liquidity—suffered from unclear layouts, requiring users to make unnecessary steps or encounter friction in completing transactions. To address these issues, we implemented a cohesive design system, enhanced real-time feedback mechanisms, optimized navigation flows, and refined layout structures to ensure an intuitive, seamless, and efficient user experience across all core DeFi functionalities.
Guided by Competitor Analysis and UX audit, we meticulously crafted the Information Architecture for GlobalX. This phase focused on creating a user-centered structure that is easy to understand and navigate, ensuring a smooth and enjoyable experience for all users.
At the user flow stage, we mapped out step-by-step interactions for key actions like swapping, connecting a wallet, selecting tokens, and adding liquidity to ensure a smooth experience. We optimized the flow to minimize unnecessary steps, reduce cognitive load, and provide clear guidance for both novice and experienced users.
During the design stage, we started with wireframing to structure layouts and refine user interactions for a seamless DeFi experience. We then developed a moodboard and design concept, establishing a modern, clean aesthetic that aligns with the GlobalX brand and enhances usability. Finally, we applied these principles in the UI design, creating an intuitive, visually appealing interface that improves navigation, clarity, and engagement across all platform features.
At the wireframing stage, we focused on designing the user interface and experience for GlobalX Dex, creating low-fidelity mockups to outline the platform’s layout and functionality. This involved strategically placing key elements like the swap interface, liquidity pool information, and wallet connection to ensure a seamless and intuitive user journey.
During the moodboard and design concept phase we established the visual direction for GlobalX Dex, drawing inspiration from space exploration and futuristic technology. This vision was translated into a clean, modern aesthetic using the Outfit font for enhanced readability, a consistent space-inspired color palette, and a grid-based layout to ensure a cohesive user experience across the platform.
In the UI design stage we meticulously crafted the visual interface for GlobalX Dex, applying the established design language to create pixel-perfect screens and interactive elements. This culminated in a comprehensive UI kit, providing a reusable library of components and styles to ensure design consistency and streamline future development.
In the development phase, our priority was to build a secure, scalable, and high-performing DEX that seamlessly integrates advanced blockchain features. Using React as the foundation, we ensured a robust and responsive front-end experience tailored for both desktop and mobile users. Blockchain interactions were streamlined with Wagmi, enabling efficient and reliable connectivity with Ethereum and Uniswap.
To enhance user experience, we implemented real-time data visualization tools and intuitive wallet connection processes, ensuring users could easily access key features like token swaps and liquidity management. Extensive testing processes were carried out to validate performance, security, and scalability, guaranteeing a smooth and dependable experience across all devices.
We meticulously designed and implemented Decentralized Swaps that are truly seamless. We wanted to cut out the intermediaries and put users directly in control of their trades, making the process intuitive and secure. This is decentralized finance as it should be – empowering and transparent.
We created the Info Page, a comprehensive resource where users can explore all the details about our tokens and liquidity pairs. We want our community to be informed traders, equipped to make smart decisions and navigate the space with confidence.
#Product discovery #Web app design #Web development
React, Next, Flowbite for ui, Firebase, Tailwindcss, Redux, React Hook Form
6 month
2x faster user onboarding and management
Reduced admin task completion time
Enhanced data accuracy and compliance across all cycles
#Website design #Website development
Typescript, React, Vite, Framer motion, Tanstack query, Radix UI, Zod
2 month
Increased user confidence
Simplified user experience
Improved engagement
Joshua Caleb
Working with the team on our landing page was incredibly productive and enjoyable. From the very beginning, the team demonstrated high professionalism, thoroughly understanding our goals and requirements. Not only did they create an attractive and modern design, but they also made the site user-friendly and functional.
#UX Audit #Product redesign #Web development #Team extention
React, Python, AWS
12 months, ongoing
2x faster user workflows
50% shorter time-to-market
Nominated for UX Design Award 2024