A client who visited us a few months ago just wanted to help compensate for communication with people who have peace of mind problems or serious psycho problems and solve them as quickly and comfortably as possible.
The first thing we did was research. This is the most important step that many developers omit and immediately rush to drawing visual concepts, which we believe it’s not right. During this stage, we define the user’s goals and the business goals. Also at this stage, we analyze competitors and see the good and bad points, and what we can learn from their experience.
At this stage, we concluded together with the client that we would do MVP (minimum viable product) and compiled a list of the features that are necessary for the application to perform the main tasks of users.
When we worked on this project, we interviewed the potential users of the future product. Besides that, the client closely communicated with a practicing psychiatrist who actively recommended effective treatment methods for mental diseases.
Our task here was to implement these methods on a mobile device, which turned out to be quite puzzling. In the MIndTales application, we have added such popular methods as emotional diary, Thoughts on trial, Core Belief, Focused Breathing, Body scan meditation, STOPP.
The next thing we did, we packaged all these exercises into several courses for a step-by-step walkthrough in order to provide a deeper user engagement. Moreover, the user has an opportunity to contact a therapist who specializes in a particular field and undergo a full consultation via video-, audio-call, or texting at any time.
In order to motivate users to enter the app more often, we offer a system of rewards for completing tasks in the app, which would help increase engagement. We drew over 50 custom pictures for each award with our main character, the doctor from MindTales illustrated on them.
For users to be able to follow the plan without any hassles, we developed a notification system where users could set their tasks for each day using google calendar. Also, the user can use the application as a diary and write down the tasks he needs.
Once we’ve finished with the mobile version, we were assigned a new task, i.e. to develop a control panel for therapists who will communicate with patients via web applications. We have created a calendar of events that would allow us to quickly track the appointments of the day. Also, the therapist can send additional exercises to patients to provide more personalized help with their diagnosis. As a result, we finished the project, and the client headed to search for investors.
#Branding
Stronger alignment with core values
Unified and scalable design ecosystem
Clearer positioning and higher engagement
Daeshawn Ballard
Co-Founder & COO, Shaga Labs, Inc.Working with Phenomenon feels like having an in-house design and engineering team. Phenomenon consistently delivers top-tier work—from award-winning sites to multi-platform UI/UX—exceeding expectations in creativity and execution.
#Branding
Stronger connection between brands
Flexible and scalable brand system
Clearer positioning and industry relevance
#UX audit #Product redesign #web Development
Typescript, React, Vite, MUI, Redux, i18next, Firebase, Auth0, NestJS
6 month
95% satisfaction in progress tracking
2x boost in learning productivity
Streamlined communication tools