Our main task was to give people the opportunity to monitor their mental health and keep in balance through meditation courses adapted to each individually.
UX audit showed that the main user’s pain points when using similar applications are non-systematic passing practices and desire to quit it, because there are no plans and motivation.
The best solution for keeping up with a plan is to offer short courses with a clear goal.
And also to motivate users, we decided to implement to track their previous test results to compare with the current. Meby app is able to give a suggestion on how to improve the next session depending on the results.
In UX research we analyzed the main competitors, and identified their strengths and weaknesses. We understood which features can be useful in our application and which are better to avoid so that the product does not turn out to be of poor quality.
After a thorough analysis of competitors, we did research of the target audience, and found out their pains and needs. This made it clear what people lack in similar products and what we should focus on.
At this stage, we offered solutions to the main pains and needs of users. We settled on the solution that would make using the product as interactive and productive as possible. After thinking through all the details, we added short daily testing, progress tracking, and recommendations.
In addition to functionality and usability, the app should also be visually appealing to the user. We chose dark backgrounds, bright gradients, and abstract 3D illustrations. This style looks unusual for an app of this kind and speaks to technology and innovation. The fascinating abstract illustrations blend perfectly with the meditative atmosphere.
#Branding
Stronger alignment with core values
Unified and scalable design ecosystem
Clearer positioning and higher engagement
Daeshawn Ballard
Co-Founder & COO, Shaga Labs, Inc.Working with Phenomenon feels like having an in-house design and engineering team. Phenomenon consistently delivers top-tier work—from award-winning sites to multi-platform UI/UX—exceeding expectations in creativity and execution.
#Branding
Stronger connection between brands
Flexible and scalable brand system
Clearer positioning and industry relevance
#UX audit #Product redesign #web Development
Typescript, React, Vite, MUI, Redux, i18next, Firebase, Auth0, NestJS
6 month
95% satisfaction in progress tracking
2x boost in learning productivity
Streamlined communication tools