KlickEx – how a fintech redesign boosted conversion by 35% and grew users by 3K monthly

Through detailed analysis of Pacific financial markets and user behaviors, we developed a strategic foundation for KlickEx’s money transfer platform. Our research focused on three key phases:

• Evaluated the existing platform to identify improvement opportunities, focusing on user flows and regional banking patterns.
• Conducted SWOT analysis of leading money transfer platforms to identify market opportunities and potential challenges.
• Created a simplified structure with mobile-first design principles, ensuring accessibility for users of all technical backgrounds.

UX audit

Our comprehensive UX audit of the existing KlickEx platform involved a thorough examination of the current design and functionality.

We meticulously analyzed user interaction patterns and identified critical usability barriers that were impacting the user experience. Through detailed evaluation of the platform’s interface, we documented design inconsistencies, assessed navigation patterns, and mapped out areas where users encountered difficulties during money transfer processes. Our team examined how the platform performed across different devices and regions, paying special attention to areas with limited connectivity.

We also conducted a thorough review of how compliance requirements were integrated into the user journey, ensuring that necessary security measures didn’t compromise usability.

This systematic analysis provided us with crucial insights that formed the foundation for our redesign strategy, focusing on simplifying complex processes while maintaining robust security and regulatory compliance.

Competitors analysis

We conducted detailed competitive research of different platforms to identify industry best practices and potential areas for improvement. Through systematic analysis, we evaluated key strengths like simplified registration processes and multilingual support, while noting common weaknesses such as complex card verification flows and lack of clear homepage context. Our team mapped opportunities for enhanced security features and identified critical threats like payment processing delays that could impact user trust.

This competitive analysis provided valuable insights that helped shape our platform’s feature prioritization and user experience strategy, ensuring we could deliver a superior solution for Pacific communities.

Informational Architecture

Our primary focus during the Information Architecture phase was creating an intuitive and simplified money transfer experience that would make financial transactions as effortless as possible. We strategically organized the platform’s structure to ensure users could complete transfers with minimal steps while maintaining necessary security measures.

Our team developed a clear hierarchical structure that guided users naturally through the transfer flow, from recipient selection to transaction confirmation. We simplified form fields to collect only essential information and reorganized navigation patterns to create shorter paths to frequent actions.

Our design approach for KlickEx focused on transforming complex financial operations into an intuitive digital platform that would resonate with Pacific Island communities. We prioritized creating a user experience that would make international money transfers feel as natural as sending a text message, while maintaining the robust security required for financial transactions.

Wireframes

During the wireframing stage, we focused on two critical aspects of the platform.

First, we mapped out essential money transfer flows, breaking down complex financial operations into simple, sequential steps. This included streamlining the recipient selection, amount input, and payment confirmation processes.

Second, we optimized every screen for mobile use, ensuring large touch targets, clear CTAs, and minimal data entry requirements. This mobile-first approach directly addressed the needs of our primary users – migrant workers who rely primarily on smartphones for financial transactions.

Design direction

Our design process for KlickEx involved extensive collaboration with stakeholders to find the right visual balance.

We began by presenting two distinct design directions: “Simple & Clean” focusing on minimalistic, user-friendly layouts with clear hierarchy, and “Creative & Atmospheric” offering a bolder fintech aesthetic with dark mode options and dynamic elements.

Through client workshops, we identified that the Simple & Clean direction better served our target audience – migrant workers who prioritize function over form.

The final platform visual merged simplicity with professionalism, creating a design that feels both trustworthy and accessible to users with varying levels of technical proficiency.

UI Design

The final UI design focused on making complex financial operations accessible to users with limited digital banking experience. Working closely with the client, we developed specific visual solutions for key user flows.

When designing the transaction history, the client preferred a detailed technical view showing all transaction parameters. Based on established UX best practices and competitive analysis of successful fintech platforms in similar markets we proposed a simplified timeline view focusing on key information (amount, recipient, status) with the ability to expand for details.

Initially, the client wanted to include multiple currency conversion options on the main transfer screen to demonstrate platform capabilities. However, our research showed this overwhelmed inexperienced users.

We developed a consistent design system that worked seamlessly across all devices, with special attention to mobile interactions. Also this design phase included extensive work on localization and language support, as our platform needed to serve diverse Pacific communities. Our design system was thoroughly tested across multiple languages to ensure consistent functionality and visual hierarchy

Our approach to developing the KlickEx platform was grounded in strategic technology choices designed to deliver both high performance and robust reliability.

Next.js was selected for its advanced capabilities, including server-side rendering (SSR) and static site generation (SSG), which ensure fast load times and smooth user experiences, even in low-bandwidth conditions. This choice allowed us to create a responsive and efficient platform tailored to diverse network environments.

To maintain code stability and scalability, we utilized TypeScript, which provided strong type checking and minimized potential bugs during development. For managing the complex state of financial transactions, we implemented React Redux, ensuring seamless and efficient data handling across the platform.

Authentication and user security were critical priorities. By integrating Auth0, we provided a secure, reliable login system that enhanced user trust while maintaining a frictionless authentication process.

This thoughtful combination of technologies enabled us to deliver a high-performing, secure platform tailored to the demanding needs of the financial industry.