The logo combines several images into  one. The triangular shape and the dot in the center refer to the letter A, the drops create the feeling of a whirlwind (transmission/data flow), and the dot in the center is also a reference to AI, as a sphere around which calculations take place. Additionally , a drop in the center due to some process is the best solution and a vortex/flow can also be reflected as a prediction.

Fonts

Brand typography is another visual element of brand style that organizes the written display of your business and aligns with the message you want to convey to the customer.

When choosing a font for this branding, we were consistent and did not deviate from the most technical and modern font. While also ensuring the brand’s packaging is easy to serve.

Colors

They have a big impact on a person, which is why a color palette is an essential tool for brand identification. Along with the logo, fonts, and graphics, it helps convey the character and personality of a brand.

The basis of the corporate identity is lightness and professionalism. And to support it, below are the percentages of all the corporate identity colors. These numbers can change from layout to layout, but not significantly. The main principle is to create a sense of a light, clean, modern, and professional brand.

The Assetario Team loves data and AI solutions. They are gamers and engineers. The Phenomenon team is a group of MIT and Cambridge graduates, algorithmic wizards, and advisors who lead multi-billion dollar games.

The engineering and data teams cooperate with the goal of building a smart platform to process users’ data, to drive personalized gaming experiences.

Our design team combined all of those ideas into various  visuals made for Assetario. We also developed a unique 3D style to reflect all the tech vibes of the company.

We created an identity that covers all kinds of materials. We are always thinking about the various types of branded assets in advance, from the digital sphere to material things. From social media and logo placement covers to t-shirts, everything is well thought out.

Our team has done a vast amount of  work on the design and development of the Assetario Website. We carried a pretty cool visual direction thanks to minimalistic UI design and stunning 3D animations implemented on the website.

We kept page performance on the highest level as well and integrated all kinds of user behavior trackers.

In their review clients said they had seen a stable increase in website visitors and engagements thanks to Phenomenon Studio.