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Assetario – Branding for the SaaS platform

Assetario – Branding for the SaaS platform

Overview

AI-powered Platform for App Personalization

Assetario is the best-in-class AI-powered app personalization platform that brings an AI-driven understanding of users to your app. It allows you to deliver exactly what your users want by leveraging Assetario’s Machine Learning as a Service platform for key monetization use cases.

Client

Assetario

Services

Branding
Website design
2D/3D illustrations
3D animation
Development

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Review

What the client says

Phenomenon Studio was able to build and deliver a fully-functioning and visually-appealing product, much to the client’s and customers' delight. The team was highly communicative, but internal stakeholders were particularly impressed with their professionalism and strict adherence to timelines.

Anna Figura

Product Manager, Assetario ▪ See on Linkedin

Business needs

Project History

The Assetario team assembled thanks to a common passion for artificial intelligence. The question they asked themselves was, “How will we help fill the gap in the mobile app market with accurate behavioral data for companies that contribute to financial stability, growth, and engagement for both companies and their users?”

And then Assetario was born.

They trusted us with the total rejuvenation of their entire brand identity and corporate website. We’re very excited to share the results.

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Scope of work

Logo design
Creation of the whole Brand Identity
Website design and development.
3D Motion Design & Illustrations for the Website and Brand Identity
Marketing assets for the advertising campaigns.

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Working process

Logo & primary brand assets

Logo idea and execution

The logo unites several metaphors into a single icon. The triangle and dot in the middle refer to the letter A, the drops give the impression of a whirlwind (data transmission/flow), and the dot in the middle also refers to AI as a sphere around which calculations take place. In addition, a whirlwind can also be shown as a prediction because a drop in the center is the best and only solution.

Brand colors

It can make or break a brand, which is why a color palette is an essential tool for identifying a brand. It helps convey the character and personality of a brand along with the logo, fonts and graphics.

The basis of the corporate identity is to be light and professional. And to support this, below are the percentages of all the corporate identity colors. These numbers may change from one layout to the next, but not by much. The main principle is to make the brand feel light, clean, modern and professional.

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Typography solution

The brand typography is another visual element of the brand style that organizes the written representation of a brand and is in line with the message that brand wants to convey to customers.

For the Assetario font solution, we were consistent in our choice of typeface and did not deviate from the most technical and modern typeface. At the same time, we ensured that the brand’s packaging is easy to use.

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Branding

Digital assets

These illustrations are for both user engagement and marketing activities. All these things help our clients to stand out from other startups. But still look relevant in their field.

It doesn’t just work on the website. Engagement is much better with these kinds of visuals and animations. But it also works for social media and for video presentations to investors or customers. This stunning design also increases brand trust in general because it looks professional.

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Iconography

We developed icons that covered all types of digital assets. Our team meticulously planned for various types of branded iconography, from social media platforms to website usage. Whether it is a website or an app, we ensured that our icons align seamlessly with the brand’s identity and conveys its message effectively.

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Social media

We understand the importance of consistent social media brand design with the brand’s identity and values, which is why we paid close attention to every detail, ensuring a consistent look across various platforms, like Instagram and LinkedIn.

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Printable assets

We have created an identity that covers all kinds of materials. We always think ahead about different types of brand assets, from digital to physical. So developing the design of printed products is no exception.

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Guidelines

Essential guidelines

To ensure the brand’s proper usage, we created basic brand guidelines that clarify the appropriate use of logo, color palette, typography, and other graphic elements, collected in a complete folder with all brand assets, readily available for use.

Website

Website design

Our team has done a vast amount of work on the design and development of the Assetario Website. We carried a pretty cool visual direction thanks to minimalistic UI design and stunning 3D animations implemented on the website.

We kept page performance on the highest level as well and integrated all kinds of user behavior trackers.

In their review clients said they had seen a stable increase in website visitors and engagements thanks to Phenomenon Studio.

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Review

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Results

The team created a top-notch Brand Identity, Website design, and development that helped the client solidify his position in the market.

Rebranding increased product appeal and Assetario Brand awareness.
The website got a stable increase in visitors and engagements thanks to Phenomenon Studio.
The company has all the necessary marketing materials for its campaigns and events that will further help to boost its business.
Both clients and our team are getting a lot of positive feedback from the audience about the new Visual Style.

Our team is very grateful to Assetario for their trust in us and proud to be a significant part of such an ambitious product!

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