Tasks

Airportr contacted our team to redesign the service. The main task of the redesign was to identify the main weaknesses and improve UX. We also needed to make the Airportr brand more aware among those people who visit the website through airline referral links.

Solutions

Based on the research results, we have reworked the booking process, as well as the logic of the site’s operation with users who follow the referral link from the airline. We also considered the mechanisms for collecting user emails, so that later we could influence them with the help of a newsletter. Thus, we were able to increase brand awareness and memorability.

Audit and research

The starting point for any redesign is to audit the existing interface. Besides the audit, we also carried out research on the current target audience and competitors to understand the main pains and needs of users. Thanks to these stages, we managed to identify the main issues of the service. 

Solving key problems

One of the major things that we found out during the research was that the users faced issues while booking a service because it was very complex, long and every new step used new patterns. We reduced unnecessary steps and simplified the process as much as possible to preserve business interests. And we also made the step-by-step process as easy as possible.

Brand awareness

In order to make the Airportr more recognizable and modern, we offered the concept of 3D illustrations, which were meticulously animated by our specialists. The welcome illustration in the first block of the promo website changes the appearance of the aircraft depending on the airline from which the user came to the website. 

Final stage

At the final stage, we also designed all the emails that were sent to users at certain steps. These emails included both single letters and whole chains of letters that reminded of the company and helped to achieve conversion.

We also made an adaptive version of the service for mobile devices so that anyone can use the service, regardless of whether he is at home now or on the road.

By simplifying the service, we made life easier for users. By simplifying the checkout procedure, we have increased conversion rates by making more and more visitors into customers. By applying bold and memorable visual solutions, we have increased brand awareness. This allowed us to increase the rates of repeated user requests. These improvements will become the basis for Airportr’s rapid growth.