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AIRES – AI-powered CRM for real estate

Real Estate SaaS Web app

AIRES – AI-powered CRM for real estate

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Enhanced sales efficiency

Implemented features like unit inventory management and a dedicated tablet app for client presentations, streamlining sales processes and accelerating deal closures.

Unified platform for all users

Successfully combined the workflows of construction developers, brokers, and sales reps into one seamless system, with no the need for multiple platforms.

Reduced development costs

Focused on essential features to create a lean, cost-effective product while leaving room for scalability in future iterations. 

Overview

AIRES is building the future of real estate sales, today

AIRES is an AI-powered platform designed to streamline and manage the pre-sale process of real estate. Created for construction developers, brokers, and sales managers, it leverages artificial intelligence to enhance transparency, automate tasks, and make every stage of the process easy to track and manage.

Client

AIRES

Canada

Services

Product design

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AIRES – AI-powered CRM for real estate - Website Development - Photo 3

Business needs

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Client request & business goals

Our main task was to create a convenient and user-friendly interface that would contain a lot of data and analytics. The platfrom should help construction developers to create projects and allocate them to brokers easily; brokers to close the deals and sales managers to be able to present buildings or apartments to their customers.

Our role

We designed a user-friendly, data-rich interface for AIRES that made complex analytics easy to navigate for construction developers, brokers, and sales managers. Our work included wireframing, high-fidelity design, and development, with a focus on ensuring the platform’s usability while displaying a large volume of data. The final design featured intuitive layouts, interactive features, and seamless navigation, enabling users to efficiently create projects, allocate tasks, and present properties to clients.

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Project

Problems & solutions

Problems

The platform had to cater to different user types (developers, brokers, and sales reps), each requiring distinct functionalities without overwhelming them with irrelevant features.

The platform needed to support various tasks, such as creating projects, allocating inventory, managing brokers, and handling unit reservations, all while presenting complex data in an easy-to-navigate way.

Users were previously managing different platforms for construction developers, brokers, and sales reps, leading to inefficiencies and frustration in switching between systems.

Solutions

We tailored the interface to present complex data in a clear, intuitive way, ensuring that users could easily navigate through the platform’s features without feeling overwhelmed.

Through RICE prioritization, we focused on essential features—such as project creation, inventory allocation, adding brokers and sales reps, and unit selling and reservation—ensuring the platform delivered value to all users while maintaining simplicity.

We designed a single, consolidated platform that integrated the features needed by construction developers, brokers, and sales managers. This eliminated the need for multiple systems and streamlined the workflow for all users.

Research stages

Research process

The research phase laid the groundwork for the AIRES platform by identifying user needs, prioritizing features, and defining the app’s structure. By understanding the pain points and workflows of different user groups, we ensured the platform would deliver value to all stakeholders.

Stages

User Personas
RICE Prioritization
App Map

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Stage 1

User Personas

To steer the design process, we crafted comprehensive user personas representing key audience segments: landlords, investors, and sales representatives. These personas outlined distinct goals, pain points, and workflows, providing valuable insights that allowed us to design a platform tailored to the unique needs and expectations of each user group. This approach ensured the interface and features were not only relevant but also highly effective in addressing their specific challenges.

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Stage 2

RICE Prioritization

Leveraging the RICE framework, we carefully evaluated and prioritized features to ensure the platform delivered maximum value. Key functionalities such as project creation, inventory allocation, adding brokers and sales representatives, and managing unit sales and reservations were identified as top priorities. These essential features formed the core of the app’s functionality, striking a balance between robust capabilities and user-friendly simplicity.

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AIRES – AI-powered CRM for real estate - Website Development - Photo 9

Stage 3

App Map

The app map offered a comprehensive blueprint of the platform’s structure, clearly outlining navigation flows and the relationships between features. This visual representation ensured logical organization, enabling users to navigate effortlessly and complete tasks with ease. Additionally, it served as an essential reference throughout the design and development stages, ensuring alignment and consistency across the project.

Design stages

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Design

The design phase for AIRES focused on creating a user-centered experience that seamlessly integrates the needs of construction developers, brokers, and sales managers. From initial wireframes to interactive prototypes, each stage was carefully crafted to ensure clarity, usability, and alignment with the platform’s complex functionality. Our approach combined thoughtful layouts, a polished visual style, and engaging interactions to deliver an intuitive and efficient solution.

Stages

Wireframes
Design direction
Mockups design
Interactive prototyping

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Wireframes

We started with mid-fidelity wireframes to define the structure and layout of key features. These wireframes allowed us to map out user flows for tasks like project creation, inventory allocation, and unit reservation. By focusing on functionality and navigation, we ensured that the foundation was clear and intuitive for all user types.

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Stage 2

Design direction

We then developed a design concept inspired by the sophistication of architecture magazines and classic graphic design principles. This aesthetic prioritized clarity, structure, and elegance, perfectly complementing the platform’s professional nature. A carefully curated color palette, refined typography, and well-defined visual hierarchy were employed to balance the platform’s data-rich interface with a polished and accessible design, enhancing both usability and visual appeal.

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Stage 3

Mockups design

Building on the design concept, the UI design phase transformed the vision into a tangible and engaging experience with clean layouts and meticulously crafted visual elements. The aesthetic drew inspiration from the structure and elegance of architectural publications, combining modernity with timeless sophistication. Custom-designed icons, charts, and interactive components seamlessly aligned with this style, presenting complex data in a manner that was both intuitive and visually captivating.

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Stage 4

Interactive Prototyping

To validate the designs and refine user interactions, we developed interactive prototypes that closely simulated real-world use cases. These prototypes enabled us to test key elements such as navigation, animations, and transitions in a practical context.

User feedback gathered during these tests guided final adjustments, ensuring the platform delivered a seamless, intuitive, and user-centric experience.

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Project

Features we have implemented

Units inventory

The unit inventory feature provides sales reps with a comprehensive overview of available, sold, and reserved units, enabling them to manage and track inventory effortlessly.
With detailed unit insights at their fingertips, sales reps can explore specifications, pricing, and availability, helping them make informed decisions.

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Sales presentation app

We designed a dedicated app for sales reps, optimized for tablet use, to enhance client presentations. This tool allows sales reps to showcase available units with detailed visuals, interactive floor plans, and key information, creating an engaging experience for potential clients. The app ensures sales reps can present properties professionally and effectively, no matter where they are.

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Purchase unit

The purchase unit feature streamlines the buying process. Users are guided step-by-step to provide or review essential details, including unit specifications, buyer and broker information, parking preferences, privacy consent, and Fintrac compliance. A final review step ensures accuracy before completing the transaction. This intuitive flow simplifies complex procedures, making it easy for users to confidently finalize their purchases.

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Manage Building

The manage building feature empowers users to efficiently update and maintain building information. Designed with flexibility and ease of use in mind, it ensures that construction developers and brokers can keep their project details accurate and up-to-date with minimal effort.

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Conclusion

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Results

The AIRES platform successfully streamlined real estate pre-sales by integrating the needs of developers, brokers, and sales reps into a single, user-friendly system.

The platform empowered users to track sales statistics, set selling competitions, and present projects to customers effectively. The intuitive design, inspired by architectural aesthetics, combined with AI-driven insights, elevated the user experience, resulting in a highly functional and visually appealing solution that drives success in the competitive real estate market.

Visit website

Enhanced sales efficiency

Implemented features like unit inventory management and a dedicated tablet app for client presentations, streamlining sales processes and accelerating deal closures.

Unified platform for all users

Successfully combined the workflows of construction developers, brokers, and sales reps into one seamless system, with no the need for multiple platforms.

Reduced development costs

Focused on essential features to create a lean, cost-effective product while leaving room for scalability in future iterations. 

Get Estimate

Our cases

More cases

We work with both small startups and large corporations.