The goal is to create a cohesive brand identity and landing page for Venator, emphasizing its competitive and futuristic essence. The branding should resonate with the target audience, while the landing page extends the brand through unified visuals and messaging.

Our role

We developed a cohesive, visually striking brand identity for Venator, capturing its futuristic, competitive essence. This included a bold logo, dynamic color palette, and complementary typography, along with brand guidelines for consistent application across all platforms.

During the branding stage, we developed a distinctive and cohesive identity for Venator that encapsulates its competitive, futuristic spirit while appealing to a broad audience. We began by defining the core brand values—innovation, competition, and community—and identifying the target demographic of gamers, blockchain enthusiasts, and digital asset collectors.

Logo Design

The logotype of a Venator is a recognizible logomark with three main things potential player could get in the game:

• Crosshair – where you see your victim before shoot
• Shield – as an elements of protection to earn more
• Bullet rain – the last element, and I`d like to tell you more about it.

Custom wordmark for our logo shows the sci-fi attributes in a symbols, to make the logo more visually expressive, and made a few empty spaces on each letter to show the destruction and danger of a game process.
Graphic sign becomes recognizible because of the main naming letter inside.

Colors & Typography

The Venator color palette and typography were crafted to embody the brand’s futuristic, sci-fi-driven aesthetic, emphasizing progress, energy, and innovation.

The primary colors – deep dark blue and light grey – reflect a sleek, futuristic look, reinforcing Venator’s alignment with sci-fi themes and cutting-edge technology. These shades convey sophistication and forward momentum. To inject vibrancy and highlight the brand’s competitive edge, we introduced a bright orange-yellow gradient as an accent. This dynamic contrast adds energy and captures the spirit of innovation and excellence at the heart of the gaming world.

For typography, we selected Chakra Petch, a geometric sans-serif font with distinct sci-fi influences. Its clean, angular forms project a sense of precision and technological advancement, perfectly aligning with Venator’s bold and competitive ethos. Complementing this is Red Hat Display, a sans-serif font with softer, rounded curves. This secondary typeface introduces warmth and accessibility, ensuring the brand remains approachable and resonates with the gaming community.

Together, this combination balances sharp futurism with human connection, creating a visual identity that reflects both Venator’s competitive drive and its inclusive, community-driven nature.

Brand Assets

We developed a comprehensive suite of brand assets for Venator, ensuring consistent and impactful representation across both digital and physical platforms. This included a classic package of social media assets, advertising banners, stickers, and merchandise.

Each asset was thoughtfully crafted to align with Venator’s bold, futuristic identity, reinforcing brand recognition and engagement at every touchpoint. By designing materials that address key areas of communication, we ensured that Venator’s visual presence remains cohesive and resonates with its audience, whether online or in person.

Brand Guidelines

To ensure consistency in Venator’s brand application across all platforms, we created and delivered a comprehensive set of brand guidelines. These guidelines outlined key elements such as logo usage, color specifications, typography rules, and examples of brand assets in various contexts.

The document provided clear instructions on maintaining visual coherence, empowering internal teams and external partners to apply the brand identity accurately and confidently. By establishing these guidelines, we safeguarded the integrity of Venator’s visual identity, ensuring that the brand’s futuristic and competitive essence is consistently reflected across all touchpoints.

To enhance the futuristic and immersive essence of Venator, we incorporated custom 3D illustrations into the branding. These visuals were designed to reflect the game’s sci-fi aesthetics and blockchain-inspired mechanics. The 3D elements, such as holographic grids, futuristic landscapes, and character models, add depth and dynamism to the visual identity, creating a striking and memorable experience. These illustrations are featured prominently across digital assets, the landing page, and promotional materials, reinforcing Venator’s identity as a cutting-edge crypto game.