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Sway Finance – cash management application

Sway Finance – cash management application - Website Development - Photo 1
Overview

Real-time cash management at your fingertips.

Sway Finance is a mobile application, that provides a tech stack with cutting-edge tools for SMBs to improve their daily cash operations. They utilize innovative integration partners, new technologies, and AI to offer their clients a more efficient and smarter way of working.

Client

Sway Finance

Services
  • UX Research
  • UI Design
  • Branding
  • Design system
  • Motion design
Business needs

Client’s request

We were tasked with an exciting brief to build an immersive visual experience that reflects the innovative solutions of cash management service. As a financial startup our goal was to show their philosophy, values and mission to the audience with branding, and create an application easy to understand and simple to use.

Sway Finance trusted us with the development of their brand identity and app design. We’re very excited to share the results.

Scope of work
  • Logo design
  • Guidelines for consistent usage of branding elements
  • Mobile App UX/UI design
  • Motion design for application
Working process

Brand Identity

Logo idea

The main idea of the logo is to represent the connection between banking and payment, bridging the gap between these worlds, as well as with the system of records, and to show the innovative approach to dynamic and fast data exchange.

The graphic sign perfectly visualizes these advantages and combines the letter “S”, which shows the connection and synergy between banking and payment, and the spiral element inside, which illustrates the idea of dynamic and fast data exchange.

Sway Finance – cash management application - Website Development - Photo 4
Main colors

Color palette is an essential tool for brand identification because it helps to convey the character and personality of a brand.
The main idea of the brand is simply and happily working with the cash management platform. And to reinforce this effect, we created a color palette that reflects a sense of a light, clean, modern and professional brand.

Font styles

Color palette is an essential tool for brand identification because it helps to convey the character and personality of a brand.
The main idea of the brand is simply and happily working with the cash management platform. And to reinforce this effect, we created a color palette that reflects a sense of a light, clean, modern and professional brand.

Sway Finance – cash management application - Website Development - Photo 9
Branding

Brand assets

We always consider the various types of brand assets in advance, from the digital sphere to material things. That’s why we have created the brand assets that cover the most important types of communication areas to represent the brand in the most appropriate way.

Sway Finance – cash management application - Website Development - Photo 12
Guidelines

Essential guidelines for proper usage

To ensure the brand’s proper usage, we created basic brand guidelines that clarify the appropriate use of logo, color palette, typography, and other graphic elements, collected in a complete folder with all brand assets, readily available for use.

Sway Finance – cash management application - Website Development - Photo 15
Application

Mobile App

The main challenge of the project was to create a stylish, attractive and outstanding design for the cash management app.
Based on the brand guidelines, core values and features, we created a clean and functional design with fresh and memorable layouts that are really comfortable and enjoyable to use.

Sway Finance – cash management application - Website Development - Photo 16
Sway Finance – cash management application - Website Development - Photo 19
Conclusion

Results

Sway FInance has become the project, that allowed us to create a branding, that visually improves the recgnizability of brand, its mission and values. We created a consistent branding and application design, that helped the client solidify their position on the market.

  • Branding increased product appeal and Sway Finance’s brand awareness.
  • The company has all the necessary marketing materials for its campaigns and events that will further help to boost its business.
  • Sway Finance developers could deliver the first version of the application with our design solution.
  • They also leveraged the provided branding to rebuild their website.
  • Client and our team are getting a lot of positive feedback from the audience about their new Visual Style.

Our team is very grateful to Sway Finance for their trust in us and proud to be a significant part of such an ambitious product!

30+

Screens

15+

Brand assets

2

months

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Project Talk - Kseniia Shalia
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