Using a color palette is crucial in establishing a brand identity since it communicates the brand’s character and personality.
In this case, our brand’s main concept is centered on the idea of effortless and enjoyable usage of the trading platform. To reinforce this message, we designed a color palette that conveys feelings of security, stability, and growth, instilling a sense of trustworthiness and appeal to customers in the financial industry.
Typography is another impostant visual element, that helps to organize written content while effectively communicating the brand’s message to customers.
Choosing the font family for Phose Protocol, we prioritized consistency and alignment with the brand’s values and tone. Additionally, we wanted to make the brand attributes simple and accessible, that’s why we chose a free font family solution to eliminate any financial barriers.