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Phose Protocol – branding for cash management application

FinTech Mobile app

Phose Protocol – branding for cash management application

Improved brand perception

Elevated brand perception, positioning the company as a trusted leader in its industry and fostering stronger connections with its target audience.

Clearer brand positioning

Aligned the brand with modern trends, leading to a 20% increase in customer retention within the first year of implementation.

Customer loyalty and trust

Established a strong, memorable brand presence that increased customer recognition by 24%

Overview

Maximize your potential in the day trading with Phose Protocol

Phose Protocol – is the best online day trading platform offer advanced features, fast execution, a large selection of research, low costs, and a robust mobile app for trading on the go.

Client

Phose Protocol

Services

Research Branding

Phose Protocol – branding for cash management application - Website Development - Photo 1

Phose Protocol – branding for cash management application - Website Development - Photo 2

Business needs

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Client’s request

We wanted to develop an innovative trading platform that will not only reflect our philosophy, values, and mission, but also provide an immersive visual experience to our audience. We aimed to create an easy-to-use application that showcased our branding and innovative solutions.

The Phose Protocol placed their trust in us to create their application and brand identity, and we are thrilled to reveal the results.

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Working process

Logo & primary brand assets

Logo idea and execution

The main idea of the logo is to to convey a sense of stability, trust, and security. A bubble shape in a logo represents a protected and secure environment, implying that the company takes care of its customer’s finances.
Additionally, bubble shapes are also represent growth and expansion, which is another desirable trait in finance. Just like bubbles, that grow larger and larger, a company can help customers grow and expand their financial portfolios.

Phose Protocol – branding for cash management application - Website Development - Photo 3

Phose Protocol – branding for cash management application - Website Development - Photo 4

Brand colors

Using a color palette is crucial in establishing a brand identity since it communicates the brand’s character and personality.
In this case, our brand’s main concept is centered on the idea of effortless and enjoyable usage of the trading platform. To reinforce this message, we designed a color palette that conveys feelings of security, stability, and growth, instilling a sense of trustworthiness and appeal to customers in the financial industry.

Typography solution

Typography is another impostant visual element, that helps to organize written content while effectively communicating the brand’s message to customers.
Choosing the font family for Phose Protocol, we prioritized consistency and alignment with the brand’s values and tone. Additionally, we wanted to make the brand attributes simple and accessible, that’s why we chose a free font family solution to eliminate any financial barriers.

Phose Protocol – branding for cash management application - Website Development - Photo 5

Branding

Digital assets

We always consider the various types of brand assets in advance, from the digital sphere to material things. That’s why we have created the brand assets that cover the most important types of communication areas to represent the brand in the most appropriate way.

Phose Protocol – branding for cash management application - Website Development - Photo 8

Phose Protocol – branding for cash management application - Website Development - Photo 9

Phose Protocol – branding for cash management application - Website Development - Photo 10

Social media

Instagram

A brand establishes a clear and consistent tone that aligns with its overall message and identity by creating a visual voice for social media with unified design assets. This helps create a sense of personality and authenticity for the brand, making it more relatable and engaging for social media followers.

Phose Protocol – branding for cash management application - Website Development - Photo 11

Phose Protocol – branding for cash management application - Website Development - Photo 12

Phose Protocol – branding for cash management application - Website Development - Photo 13

Guidelines

Essential guidelines for proper usage

To ensure the brand’s proper usage, we created basic brand guidelines that clarify the appropriate use of logo, color palette, typography, and other graphic elements, collected in a complete folder with all brand assets, readily available for use.

Phose Protocol – branding for cash management application - Website Development - Photo 14

Phose Protocol – branding for cash management application - Website Development - Photo 15

Conclusion

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Results

The Phose Protocol branding successfully established a secure, trustworthy, and user-friendly identity in the competitive day trading market.

With meticulously crafted guidelines, the brand identity is equipped to maintain consistency across all touchpoints, solidifying Phose Protocol as a leader in innovative, secure, and approachable online day trading solutions.

Improved brand perception

Elevated brand perception, positioning the company as a trusted leader in its industry and fostering stronger connections with its target audience.

Clearer brand positioning

Aligned the brand with modern trends, leading to a 20% increase in customer retention within the first year of implementation.

Customer loyalty and trust

Established a strong, memorable brand presence that increased customer recognition by 24%

Get Estimate

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