Appsent – Branding for the Application Developers company

The main objective was to build a visual experience that illustrates innovative app solutions the best. Our main goal was to translate their philosophy, values and mission into a consistent branding concept.

A task, we successfully accomplished, was the development of a website and corporate identity for Appsent. We are pleased to share the results of this work with you.

Scope of work

• Logo design
• Marketing assets for advertising and promotion campaigns
• Guideline for consistent usage of brand elements
• 3D Illustration design for Brand Identity

We are always creating a variety of brand assets – from digital resources to printable items. For this reason, we have developed a set of brand elements covering key areas of communication to represent the brand the best.

It’s hard to imagine effective digital branding without social media. We created an effective brand language that not only ensured recognizability, but also increased the memorability of the company’s style in social media.

To ensure the proper use of the brand assets, we have established primary brand guidelines. This document explains the rules for using the logo, color palette, typography, and other graphic assets. These resources are organized in a common folder that contains all brand assets and is easily accessible for use.