We were tasked with an exciting brief to build an immersive visual experience that reflects the innovative solutions of cash management service. As a financial startup our goal was to show their philosophy, values and mission to the audience with branding, and create an application easy to understand and simple to use.

Sway Finance trusted us with the development of their brand identity and app design. We’re very excited to share the results.

Scope of work

• Logo design
• Guidelines for consistent usage of branding elements
• Mobile App UX/UI design
• Motion design for application

We always consider the various types of brand assets in advance, from the digital sphere to material things. That’s why we have created the brand assets that cover the most important types of communication areas to represent the brand in the most appropriate way.

To ensure the brand’s proper usage, we created basic brand guidelines that clarify the appropriate use of logo, color palette, typography, and other graphic elements, collected in a complete folder with all brand assets, readily available for use.

The main challenge of the project was to create a stylish, attractive and outstanding design for the cash management app.
Based on the brand guidelines, core values and features, we created a clean and functional design with fresh and memorable layouts that are really comfortable and enjoyable to use.