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Sway Finance – branding for cash management application

FinTech Branding

Sway Finance – branding for cash management application

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Improved brand perception

Elevated brand perception, positioning the company as a trusted leader in its industry and fostering stronger connections with its target audience.

Clearer brand positioning

Created a refreshed brand narrative that aligned with innovative technologies values, resulting in a successful launch into a competitive Switzerland fin-tech market.

Reduced maintance costs

Created a branding system that streamlined marketing collateral production, saving the client 41% in time annually.

Overview

Real-time cash management at your fingertips.

Sway Finance is a mobile application, that provides a tech stack with cutting-edge tools for SMBs to improve their daily cash operations. They utilize innovative integration partners, new technologies, and AI to offer their clients a more efficient and smarter way of working.

Client

Sway Finance

Services

Brand identity Brand assets Brand guidelines Motion design

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Business needs

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Client’s request

We were tasked with an exciting brief to build an immersive visual experience that reflects the innovative solutions of cash management service. As a financial startup our goal was to show their philosophy, values and mission to the audience with branding, and create an application easy to understand and simple to use.

Sway Finance trusted us with the development of their brand identity and app design. We’re very excited to share the results.

Scope of work

Logo design
Guidelines for consistent usage of branding elements

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Working process

Brand Identity

Logo idea

The main idea of the logo is to represent the connection between banking and payment, bridging the gap between these worlds, as well as with the system of records, and to show the innovative approach to dynamic and fast data exchange.

The graphic sign perfectly visualizes these advantages and combines the letter “S”, which shows the connection and synergy between banking and payment, and the spiral element inside, which illustrates the idea of dynamic and fast data exchange.

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Main colors

Color palette is an essential tool for brand identification because it helps to convey the character and personality of a brand.
The main idea of the brand is simply and happily working with the cash management platform. And to reinforce this effect, we created a color palette that reflects a sense of a light, clean, modern and professional brand.

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Branding

Brand assets

We always consider the various types of brand assets in advance, from the digital sphere to material things. That’s why we have created the brand assets that cover the most important types of communication areas to represent the brand in the most appropriate way.

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Guidelines

Essential guidelines for proper usage

To ensure the brand’s proper usage, we created basic brand guidelines that clarify the appropriate use of logo, color palette, typography, and other graphic elements, collected in a complete folder with all brand assets, readily available for use.

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Conclusion

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Results

Sway FInance has become the project, that allowed us to create a branding, that visually improves the recgnizability of brand, its mission and values. We created a consistent branding and application design, that helped the client solidify their position on the market.