Rapida – Branding for the Delivery Service

The idea was to create a service for delivering products and goods. The service would make modern technology accessible to everyone, offering solutions for different budgets and target audiences. Since our market is the traditional Italian one, it makes sense to use a clever and spirited design that will resonate with the chosen target audience.
Rapida trusted us with the development of brand identity and communication model. We’re very excited to share the results.

Scope of work

• Logo design
• Marketing assets for advertising and promotion campaigns
• Guideline for consistent usage of brand elements
• Marketing communication solution
• Mobile App UX/UI design

Considering that the packaging is the main attribute of the delivery service, we decided to turn it into a marketing tool that would allow us to communicate with the target audience and make them feel our values. We offered a wide range of packaging and delivery options. Our slogan became the main element of the packaging design with the addition of different content parts depending on the advantage of our delivery that we want to highlight.
In this way, the packaging has become a powerful, convenient and effective communication tool.

It is difficult for now to imagine effective digital branding without social media. We developed a consistent brand language, that made the brand recognizable and improved the memorability of the brand style.

To ensure that the brand identity will be used correctly, we created extended brand guidelines that clarify the appropriate usage of the logo, color palette, typography, and other graphic elements, and collected them in a complete folder of all brand assets for easy access.