UX Research

The first stage of the project was UX research. We have identified competitors in the niche and the target audience for which the product will be developed and what are its features in terms of information perception. Thus, we can get an understanding of what users lack in similar products and what should be improved.

Information Architecture

When we just started to develop the design, we worked out a sitemap with branches of all pages for a full understanding of the entire user experience in the first place. Further in the wireframes, we worked out the structure of each page based on the findings of the UX research. Now it has become much more convenient to search for tutors and subjects thanks to the advanced filter with all the necessary parameters in one place. All stages that could cause misunderstanding or trouble are now accompanied by tips and illustrations to attract more attention.

Also, we added a referral system, according to which students can receive additional income from inviting their friends or tutors to the platform. This is an extremely important aspect in expanding the platform audience.

Online learning has become even more popular in recent years. Universities are starting to compete with online educational platforms. Learnt, being one of those, helps many users who want to study or teach, and gain new knowledge from anywhere in the world without wasting time.

After the redesign, the website started to “speak” the same language with the audience, because it now matches its preferences in terms of visual design. Moreover, thanks to improvements to the internal logic of the platform, the number of website visitors has now increased and continues to provide them with an improved experience while studying and teaching.