Easily – Promo website for the super app

When we launched the Easily promo site project, we closely examined similar services and identified our potential users and their needs. This insight helped us differentiate Easily from competitors and tailor our offerings to meet users’ exact needs.

It’s all about crafting a promo site that’s not just different but also perfectly matches what our users want.

Competitor analysis

In our approach to the Competitor Analysis for the Easily promo site, we started by identifying key players in the same field. We focused on the user experience of their platforms, analyzing how users interacted with features.

We also explored the design and branding strategies of our competitors, aiming to understand what appeals to users. By analyzing user feedback, we gained valuable insights into user preferences and the pain points experienced on existing platforms.

Persona analysis

In developing User Personas for the Easily promo site project, we began by identifying potential users and understanding their needs, behaviors, and preferences through research.

Creating User Personas enables us to customize the promo site to appeal to our target audience. It informs decisions on content, design, and engagement strategies, ensuring that Easily meets user needs and expectations effectively.

Mapping

Our team created the app architecture based on insights gathered from competitor analysis, persona analysis, and valuable feedback from the client. The design process was guided by these key elements, ensuring a well-informed and user-centric app structure.

We were thrilled to design the promo site for Easily, a comprehensive web super app that consolidates essential services. Our goal was to create an attractive, informative website that clearly communicates what Easily offers. The site serves as a welcoming gateway, introducing users to the functionalities and benefits of Easily.

Wireframes

We created detailed wireframes to map out the product’s appearance and functionality. This planning helped us determine the placement of key elements and how users would interact with them. It’s akin to drafting a blueprint before moving on to the UI design stage.

Moodboard & Design Concept

We crafted a set of visuals, including images, colors, typography, and more, to set the mood and style of the design, all in line with the existing Easily branding. This step helped us agree on how the design should look and feel, creating a unified visual language for the project.

These visuals served as a guide and inspiration throughout the following design phases, guaranteeing a cohesive and captivating user experience.

UI Design

Once the Moodboard and Concept got the green light, we jumped into UI design to give the design concept a real presence. The goal here was to craft an interface that’s not only user-friendly but also looks good, all in harmony with the overall design vision.

To streamline the process for our developers, we created design components that are integrated into the Design System, ensuring a smooth transition from design to development.

Interactions

In this phase, we built a prototype to mimic how users would interact with the product. This gave us and stakeholders a firsthand experience of the features and functions before the actual development began.

Prototyping was key to testing design choices, collecting feedback, and refining the user experience through iterations, all of which informed the final product development.