Keap – Promo website for budgeting mobile app

As we started the project, we looked at what similar services were doing and understood who our potential users are and what they need through a Persona Analysis.

This helped us make Keap stand out and give users exactly what they want. It’s all about creating a promo site that’s not just different but also perfectly matches what our users are looking for.

To make sure it’s easy to use, we carefully designed the site structure using insights from our Site Map analysis, ensuring everyone can navigate it effortlessly.

Competitors analysis

During Competitors Analysis, we studied similar services to understand what they were doing and identify opportunities for Keap. We looked at their strengths and weaknesses, gaining insights to make Keap stand out and better meet users’ needs.

Persona Analysis

During Persona Analysis, we conducted an in-depth examination to identify and understand our potential users, with a particular focus on the unique characteristics and preferences of both Gen Z and Millennials.

By delving into their lifestyles, needs, and behaviors, we gained nuanced insights into what resonates with these specific demographics. This comprehensive understanding allowed us to tailor Keap to not only meet the general user needs but also align with the distinct preferences of Gen Z and Millennials.

As a result, we crafted a more personalized and engaging experience that speaks directly to the expectations of these key user groups, ensuring that Keap is not only user-friendly but also resonates profoundly with the younger generations.

Mapping

During the Site Map stage, we organized and designed the structure of Keap’s promo site to make it easy to navigate. This involved planning the layout and flow of information so that users can find what they need quickly and efficiently.

We were tasked with an exciting brief to build an immersive experience that reflects the innovative nature of slope solutions. As a tech startup, our goal was not only to build and obtain meaningful leads in this industry, but also to create a design that stands out from the competition while being user-friendly and appealing to our audience.

We focused on developing an intuitive interface and a visually compelling layout that will captivate and engage our users. By prioritizing their experience, we aimed to create a lasting impression that will keep them coming back for more.

Wireframes

At the wireframe stage, we created a simple blueprint of the Keap promo site. Think of it like a rough sketch that shows where different elements, like buttons and information, will be placed. This helps us plan the basic layout before diving into the detailed design.

Moodboard & Design Concept

In the moodboard stage, we curated a visual mood for Keap. This involved selecting colors, styles, and images that represent the overall look and feel we want for the promo site. It’s like creating a visual guide that sets the tone for the design.

Design Concept

Moving on to the design concept stage, we took the moodboard and wireframes to create a cohesive big picture for Keap’s promo site. This is where we decided how everything would come together, ensuring a consistent and appealing design that aligns with Keap’s identity and goals.

UI Design

Finally, in the UI design stage, we brought everything to life. We made sure every detail looks polished and visually appealing. This includes choosing fonts, colors, and images that not only match the design concept but also enhance the overall user experience. The goal here is to make Keap not only functional but also aesthetically pleasing and easy to use.