Custom MVP software development

Minimum viable product development — done the way startups actually need it

120+ MVPs launched. $500M+ raised. We offer lean, strategic

MVP development for startups

— tailored to your vision, built to validate fast, and attract investors.

Let’s talk View cases

Your next growth stage starts with the right MVP development partner — from first launch to scale

BUILDING MINIMUM VIABLE PRODUCTS FOR STARTUPS BACKED BY

and more

phenomenon studio IN NUMBERS

98%

customer satisfaction rate

35%+

boost in conversions after redesign

60+

top-tier designers and developers on board

500M+

investments raised by our clients

Before minimum viable product development

The concerns we hear most often — and how we solve them

Building your first product version is a high-stakes move. Founders come to us when they need clarity, speed, and a partner who can translate vision into a product that works. Below are the most common questions we hear before a build begins — and what we do to solve them.

We know the big picture — but we’re not sure what to include in the MVP.

We guide you through product discovery and technical planning to help you build just enough to validate — without wasting time or budget. It starts with the right UX and design structure across web, mobile, and app platforms.

We need to move fast — but can’t afford technical debt.

We build MVPs for speed and scale, using modular codebases and scalable architecture from day one. That’s essential for both web and mobile MVPs, where long-term flexibility and performance can’t be an afterthought.

We’re raising funds and launching — and we need an MVP that’s functional, user-friendly, and pitch-ready.

We craft MVPs that are fully usable, visually sharp, and built to communicate value fast. Whether you're testing with users or presenting to investors, every build is backed by solid front-end and back-end standards.

MVP development: What we offer

Bespoke

MVP development

services for startups ready to move fast — and build right

We offer custom MVP development services that are designed to meet actual startup needs, whether you're launching a web application, mobile platform, or decentralized tool. We don’t overbuild. In weeks rather than months, we precisely define the scope, select the appropriate tools, and produce lean, testable, and pitch-ready MVPs.

Rapid MVP development
Web app MVP development
Mobile app MVP development

Lean, testable MVPs delivered in 4–5 weeks

Core MVP build

Build only the essential features needed to validate your product with real users - nothing extra.

Sprint-based delivery

We develop in focused weekly sprints, delivering working MVP builds for review and feedback fast.

Investor-ready output

Get a functional, polished MVP designed to support fundraising, pitching, or early customer demos.

Technical planning & scope control

We define tech stack, user flows, and lean feature sets to reduce complexity and avoid scope creep.

MVPs designed for real users and long-term scale

Frontend development

Responsive, fast-loading interfaces that deliver intuitive UX across desktop and mobile devices.

Backend development

Robust, scalable logic with secure APIs, authentication flows, and structured data handling.

Custom roles & dashboards

Tailored user roles, admin views, and dashboards that align with your core product logic.

API integrations

Connect your MVP to CRMs, payment gateways, analytics, or third-party data with clean APIs.

Growth-ready infrastructure

Scalable cloud architecture built to handle new features and users as your product evolves.

Launch-ready MVPs for mobile-first products

IOS development

Custom MVP apps for iOS built to meet Apple guidelines, ready for testing, iteration, and App Store launch.

Android development

Custom Android builds designed for broad device compatibility, smooth UX, and Google Play deployment.

React Native & Flutter

Cross-platform frameworks using React Native or Flutter for native-like performance and faster time-to-market.

Mobile-first UX

We design intuitive mobile interfaces that support rapid actions, thumb zones, and natural app usage patterns.

Performance optimization

We fine-tune your MVP for speed, battery efficiency, and responsiveness across real mobile usage conditions.

MVPs built for the demands of your industry

Different industries. Different rules. We understand what each product needs to succeed.

Minimum viable product development isn’t one-size-fits-all. Every industry comes with its own pressures — technical, regulatory, and user-driven. We tailor our custom MVP development services to solve these problems in your market.

SaaS platforms

SaaS founders are under pressure to build fast while keeping things clean and scalable. Overbuilding early can slow growth or force rebuilds later. We focus on custom MVP software development that defines essential workflows, simplifies multi-user logic, and supports clear onboarding. Our MVP UX design and MVP web development approach give you a strong core that’s easy to expand without replatforming.

Early-stage startups

Startups face one key challenge: validate quickly or run out of capital. Delays in scope clarity or bloated builds often kill momentum before traction. That’s why our startup MVP development process is focused on speed and precision. We deliver minimum viable product software in weeks, not months, through lean

MVP dev

cycles and rapid feedback loops. With our bespoke MVP development services, you build a product that’s pitch-ready, user-focused, and built for iteration.

Fintech products

In fintech, poor onboarding or unclear flows lead to drop-offs, while shaky infrastructure raises compliance and trust concerns. We specialize in fintech

MVP application

development that balances security, speed, and clean UX. Whether it’s transactions, KYC flows, or real-time analytics, we build MVP apps that pass investor scrutiny and satisfy early users. Our MVP programming also keeps your product audit-ready and future-proof.

EdTech tools

Educational products must serve multiple audiences — students, educators, admins — without adding friction. The challenge is making learning intuitive, trackable, and accessible. Our custom MVP software development for EdTech focuses on modular UX, adaptive interfaces, and clear data structures to measure engagement and outcomes. We help you develop an MVP that supports behavior-driven learning and cross-platform scale.

Health & wellness

In healthcare and wellness, trust and privacy can’t be an afterthought. Rigid workflows and unclear compliance can stall launch or block adoption entirely. Our MVP software development agency builds with clarity, HIPAA-style logic, and user trust in mind. From symptom checkers to booking flows, we craft MVPs that move fast but protect user data — ready for testing, validation, and scale.

Web3 applications

Many Web3 MVPs fail because the UX feels like a developer tool. Onboarding is confusing, and smart contract interactions aren’t intuitive for real users. We offer MVP development services for Web3 that solve this by focusing on usable wallet flows, clear interfaces, and product logic that’s simple enough for early adoption. Whether you’re building a decentralized exchange or a blockchain-based dashboard, our MVP agency helps create a product that delivers on utility and usability.

Need to develop one of these?

Book a call with Kseniia Shalia, our account executive, to talk through your goals and get a clear path forward.

Book a Consultation

Our MVP development process

From first idea to functional product — built for validation, speed, and scale

We follow a clear 6-step process grounded in

MVP agile development

, helping teams validate faster, pivot smarter, and scale without unnecessary overhead.

Product discovery

Clarifying what you’re building — and why it matters

We dig into your business goals, user needs, and technical context. The goal: shape a lean, focused MVP scope that solves the right problem and avoids overbuilding.

Key steps

Stakeholder interviews
Feature mapping & prioritization
User personas & core user flows
Technical feasibility review

Deliverables

Product brief feature scope prioritized roadmap user flow diagrams

Idea validation

Making sure your MVP solves a real problem

Before we design or build, we validate key assumptions and market fit. This helps ensure that what you’re launching has demand, direction, and traction potential.

Key steps

Competitive analysis
Early user feedback/interviews
Value proposition testing
Use case mapping
UX flows and information architecture

Deliverables

Validation summary competitor snapshot use case scenarios lean UX strategy

Design & prototyping

Visualizing the product before development

We create wireframes, prototypes, and product screens that visualize all user journeys — from core flows to edge cases. This aligns your team and sets a clear path for development.

Key steps

Mid-fidelity wireframes
High-fidelity UI design
Clickable MVP prototype
Screen set (from core flows to edge cases)

Deliverables

Interactive prototype UI kit finalized screen set user flow documentation

Backend architecture & devOps

Setting up a clean, scalable product foundation

We define the tech stack and build a backend infrastructure that supports scale, integrations, and feature rollouts — all without creating tech debt.

Key steps

Stack planning (frontend, backend, database)
Cloud architecture (AWS, Firebase, etc.)
DevOps setup and deployment pipeline
API planning and system documentation

Deliverables

Architecture plan API structure CI/CD pipeline dev environment ready

Development

Bringing your MVP to life — feature by feature

With the backend architecture in place, we bring your product to life through structured, sprint-based development. Every feature is designed to work and delivered on a clean, testable codebase.

Key steps

Frontend and backend feature implementation
API integrations and user logic
Sprint demos and progress checkpoints
Final prep for QA and handoff

Deliverables

MVP feature-complete build staging environment release checklist deployment-ready code

QA & testing

Making sure it works across flows, screens, and edge cases

Before you launch, we stress-test the MVP across devices, use cases, and user paths. We catch bugs, flag UX snags, and make sure performance holds under pressure.

Key steps

Manual and automated testing
Cross-device and browser QA
Performance and load testing
Bug tracking and resolution cycles

Deliverables

QA reports test coverage summary resolved issue log performance scorecard

Post-launch MVP support

Iterate, optimize, and move toward product-market fit

Once live, we stick around. Whether it’s fixing edge cases, rolling out new features, or supporting growth — we help your MVP evolve based on real feedback.

Key steps

Live product monitoring
Technical support and iteration planning
Feature rollouts and performance tuning
Support in presenting traction and updates to investors

Deliverables

Support roadmap analytics dashboard setup backlog for v1.1+ pitch deck for investor presentations

Technology stack

Frameworks &
technologies we use

React

Next.js

Solid.js

Astro

TypeScript

Node.js

Express.js

Nest.js

PHP

Laravel

TypeScript

WordPress

Webflow

Amazon web services

Digital Ocean

Cloudflare

Docker

Gitlab / Github CI / CD

Kubernetes

Shadcn

Radix

MUI

Ant design

PrimeReact

Carbon Design System

Chakra UI

Featured MVP dev projects

What happens when startups approach MVP development with strategy

See how our product design and engineering teams delivered custom MVPs built for speed, scale, and investor-readiness — lean, focused, and traction-ready.

#Product Discovery #MVP Building

Both Homes – co-parenting mobile app

Both Homes Icon - fi_4628635

USA

Results

Faster  time-to-market

Validated key assumptions

Built with scalability in mind

Explore

#Product discovery #MVP building

Zest — unleashing a healthier you

Zest

USA

Results

Faster  time-to-market

Reduced  development costs

Simplification of complex health concepts

Explore

Julia Cooney

CEO of Zest

The client expressed high satisfaction with the team’s proficiency, facilitating the prompt and timely completion of the design within the initially estimated timeframes.

#MVP building

Sinport – Singapore Airport navigation app

APNAVS, Singapore

Singapore

Results

Faster  time-to-market

Validated key assumptions

Streamlined user experience

Explore

Explore All Cases

What Our Clients Say

About our approach to digital product design and development

5.0

4.9

Craig Tortolani

CPO at Dekryption Labs

Alex Friedman

CEO at Open Path

Not only is the team extremely communicative, their work is exceptional. I have never worked with a team so talented while also being competitively priced and communicative.

KlickEx Team

George Fry

Founder at Neap

The quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.

Andre Guerra

Co-Owner at RADCAT Design

Kevin Alvarez

Founder & General Partner, Predictive

Phenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.

MVP development cost: factors to consider

Why does one MVP take 4 weeks while another takes 4 months?

MVP development costs depend on what you’re building, how fast you need to launch, and how technically complex your product is. Below are the core factors that impact scope, timeline, and budget.

What drives your MVP costs up?

Feature complexity

Advanced logic, user roles,

 or dashboards = more build time.

Platform scope

Web-only costs less;

Mobile adds time and cost.

Integrations

APIs, payments, and third-party tools add

backend work.

Timeline

Fast-tracked builds cost more.

Scalability needs

Growth-ready architecture needs a deeper setup.

Team size & involvement

More stakeholders = more coordination.

Get a tailored MVP development estimate

Want a clear number based on your product, timeline, and growth goals? Book a free consultation with our account manager to get a detailed estimate and expert input before you invest in MVP product development.

Request Your MVP Estimate

How to work with us

Flexible product design consultancy & development models tailored to your stage

Outsource
Dedicated team
Team extention

Explore All

Partner with a full-cycle product design company

We work as your long-term product design and development partner, owning strategy, discovery, design, dev, QA, and scaling iterations. This is not a “project”— it’s your full product team.

Best for

Founders who want a senior team thinking beyond sprints
Startups scaling beyond MVP and needing deep product ownership

What you get

Expert team aligned with your roadmap, KPIs, and business goals
Strategic discovery, UX systems

Hire Your Full-Cycle Team

Hire a full-stack dedicated team

We deliver your product from idea to launch—fast and lean. You get execution-ready design and development support with a clear project scope and delivery timeline.

Best for

MVPs or feature builds with a defined goal and launch window
Pre-seed and seed startups that need to ship without building an in-house team

What you get

UI/UX, development, QA, and PM in one dedicated team
Clear scope, fixed timeline, efficient delivery

Get Your Dedicated Team

Augment your existing team

We provide developers, designers, and QA engineers to integrate with your team, helping you scale fast while keeping full control over execution.

Best for

Startups needing specialized expertise without long-term hiring
Seed & Series A+ startups looking to accelerate development

What you get

Embedded designers, developers, or product managers to fill skill gaps
Faster product delivery without the hiring delays & overhead costs

Hire Your Full-Cycle Team

Explore All

Why work with us

Your success is our priority

Design that meets regulation

HIPAA- and GDPR-certified expertise for Healthcare and beyond.

Since 2019, we’ve gained HIPAA and GDPR certifications and industry recognition, delivering hundreds of products in Healthcare, SaaS, FinTech, and EdTech — where compliance and UX go hand in hand.

Design that lasts beyond trends

We don’t chase fads. We build digital products that stay relevant.

Our work looks sharp today and stays usable tomorrow — designed around long-term value, not short-term gimmicks. Scalable systems, brand consistency, and smart UX that grows with your product.

Design that’s developer-ready

We design for implementation, not handoff.

Every component is built with devs in mind: design tokens, accessibility, reusability, and real-world constraints. We collaborate with your team, reuse existing elements, and stay involved until everything’s live.

Local presence. Global delivery

Work directly with the doers — not a chain of account managers.

Collaborate with UX strategists in North America, while our senior design and development teams in Europe deliver fast, consistent results. We integrate into your tools and workflow, working as part of your team — from a single embedded designer to a full product squad.

Among award-winning product design firms

Wins that inspire us forward

Related Services

Services that pair well with your

product development MVP

project

Web app design

Design responsive, user-focused web platforms with strong UX/UI logic.

Explore

Mobile app design

Create intuitive, performance-optimized mobile apps for iOS and Android.

Explore

Web development

Custom web solutions, from complex platforms to interactive dashboards and scalable SaaS products, designed to boost functionality and drive growth.

Explore

Frequently Asked Questions

Questions already
answered

What is an MVP in software development?

An MVP (minimum viable product) in software development is the first usable version of a product built with just enough features to validate core functionality with real users. It helps you gather feedback quickly and make data-driven decisions before scaling.

What does MVP mean in software development for startups?

For startups, an MVP is more than a prototype — it’s a strategic tool for proving demand, securing funding, and reaching product-market fit with minimal spend. It reduces risk and shortens the time to real traction.

How to

build an MVP

that’s actually useful?

Start with clear validation goals. Define only the must-have features, align them with user flows, and work with a product team experienced in MVP in agile development. Our process is designed to build an MVP that’s lean, testable, and investment-ready.

What is MVP software?

It is a purpose-built version of your product that focuses on core features—no overbuild, no dead weight. The goal of a

minimum viable product software

is to go live quickly, gather real usage data, and iterate based on feedback.

What comes after MVP?

After launching your MVP, you’ll focus on analyzing user behavior, refining UX, and scaling your infrastructure. We support post-MVP growth by helping teams plan what to build next — based on traction, not assumptions.

What is an MVP startup?

An MVP startup is a company that prioritizes speed, validation, and capital efficiency by launching a minimum viable product early. These startups test real demand fast, then iterate toward product-market fit—often with investor backing.

Why do “affordable” MVPs often cost more in the long run?

Because cutting corners early usually means paying for fixes later. Many startups come to us after trying low-cost

MVP development companies

or freelancers—only to end up with broken code, confusing UX, or platforms that can’t scale. Rebuilding costs time, money, and momentum. Our minimum viable product development services are built to prevent that. We focus on lean, high-quality MVPs that are usable, scalable, and investor-ready from the start.

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Custom MVP software development

Minimum viable product development — done the way startups actually need it

MVP development for startups

Before minimum viable product development

MVP development: What we offer

MVP development

MVPs built for the demands of your industry

SaaS platforms

Early-stage startups

MVP dev

Fintech products

MVP application

EdTech tools

Health & wellness

Web3 applications

Our MVP development process

MVP agile development

Clarifying what you’re building — and why it matters

Making sure your MVP solves a real problem

Visualizing the product before development

Setting up a clean, scalable product foundation

Bringing your MVP to life — feature by feature

Making sure it works across flows, screens, and edge cases

Iterate, optimize, and move toward product-market fit

Technology stack

Featured MVP dev projects

What happens when startups approach MVP development with strategy

What Our Clients Say

About our approach to digital product design and development

MVP development cost: factors to consider

What drives your MVP costs up?

Get a tailored MVP development estimate

How to work with us

Why work with us

Among award-winning product design firms

Related Services

product development MVP

Frequently Asked Questions

build an MVP

minimum viable product software

MVP development companies

Have a project in mind? Let's chat

Have a project in mind?
Let's chat