BRANDING AND IDENTITY AGENCY

More than a logo. We design the way your brand is felt, trusted, and remembered

25% higher recognition doesn’t come from colours and fonts. It comes from branding & identity systems that express what your company really stands for — so people remember you, trust you, and choose you. That’s what we do.

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Your next growth stage starts with the right branding & design partner — at launch, or at scale

DESIGNING PRODUCTS FOR STARTUPS BACKED BY

and more

phenomenon studio IN NUMBERS

98%

customer satisfaction rate

35%+

boost in conversions after redesign

50+

top-tier designers and developers on board

500M+

investments raised by our clients

Hiring a brand design company

What founders say before — and what we actually deliver

If you’re one of those founders who feel like your brand no longer reflects your product, know that you’re not alone. Many come to us with a discrepancy between how their company looks and what it’s actually built to do. As a senior-led brand identity agency, we often hear the same concerns, and here's how our brand identity design services address them.

Our brand doesn’t reflect who we are — or who we’re becoming.

We start where the brand needs to work: with your market position, monetization model, and user flows. Then we build a brand identity that reinforces your vision — not just visually, but functionally — through our structured brand development services.

We’re reinventing our product — but visually, it still looks like the old version.

As a branding and design agency, we turn fragmented visuals into a cohesive brand system. We connect product, marketing, and messaging through a shared UI library built to drive user adoption, revenue, and long-term growth.

We keep tweaking colours and logos, but nothing feels aligned — or scalable.

Generic brand design agencies often stop at aesthetics. We go further — building flexible identity assets, with reusable components and clear guidelines, so your marketing and dev teams can move faster without sacrificing consistency or quality.

Our branding and identity design services

Deliver branding & identity solutions that support growth across product, marketing, and operations

Whether you're launching something new or evolving what already exists, our brand design company is here to support your business goals. From strategy and brand development services to visual identity and rollout, we help teams create company branding systems that are easy to use, hard to forget, and built to scale.

Visual design
Brand system
Rebranding

Translating strategy into visuals that perform across brand channels

Logo & wordmark
design

Design logo systems that are recognizable, usable, and built for digital and print.

Colour palette &
typography

Establish a visual foundation that looks right, reads well, and adapts to real use.

Custom
Iconography

Develop icon sets that support clarity in UI and add to your brand’s character.

Visual moodboards & art
direction

Explore visual directions that reflect your values and connect with your audience.

Visual identity
guidelines

Provide clear rules and examples so teams can apply your identity and branding correctly and consistently.

We build scalable brand systems for cross-functional teams

Cross-platform
style guides

Build reference docs that support design, content, and dev teams with what they need to get your identity and branding right.

Branded templates &
assets

Create ready-to-use materials for decks, socials, emails, and more—built to look on-brand without extra work.

Motion
& 3D branding

Add motion and 3D visuals that make your product or website feel more alive and memorable.

For teams evolving, pivoting, or entering new markets

Visual identity
modernization

Refresh outdated visuals with a business identity design system that matches where your company is today.

Brand architecture
consolidation

Clean up overlapping styles or sub-brands into one clear, consistent design and brand identity system.

Rollout strategy & internal
enablement

Give your team the tools and context they need to apply the brand & design with confidence.

Narrative & messaging
rework

Update your language and tone to reflect your current goals, product, and audience.

TYPES OF BRAND IDENTITY PROJECTS WE DELIVER

Scalable branding systems built for startups, scale-ups, and product-led teams

Whether you’re defining your identity for the first time or overhauling it for a new chapter, our brand identity services are structured to fit the real growth stages of modern companies.

New brand identity for product launch

Strategy-first systems designed from zero to support MVP traction, storytelling, and go-to-market clarity.

New brand identity for product launch

Perfect for seed-funded startups, early-stage founders, and product teams preparing for launch.

Let's discuss

Perfect for seed-funded startups, early-stage founders, and product teams preparing for launch.

Let's discuss

Brand refresh for growth-stage teams

Modernize your visual branding identity, update messaging, and tighten design execution without losing what works.

Brand refresh for growth-stage teams

Ideal for companies with traction but outdated or inconsistent branding across channels.

Let's discuss

Ideal for companies with traction but outdated or inconsistent branding across channels.

Let's discuss

Full rebrand for strategic pivots

Rethink everything from positioning and visuals to tone and architecture when your business evolves faster than your brand.

Full rebrand for strategic pivots

Great for finance, insurance, or productivity-focused products.

Let's discuss

Great for finance, insurance, or productivity-focused products.

Let's discuss

Modular identity for multi-product companies

Build scalable brand systems - naming, architecture, templates - for teams managing multiple offerings or brands.

Modular identity for multi-product companies

Ideal for SaaS platforms, marketplaces, and multi-vertical product companies.

Let's discuss

Ideal for SaaS platforms, marketplaces, and multi-vertical product companies.

Let's discuss

Investor-ready pitch & brand kits

Tight, consistent brand assets that communicate credibility and clarity designed to win funding, trust, or acquisition interest.

Investor-ready pitch & brand kits

Perfect for founders preparing for fundraising, M&A, or strategic press visibility.

Let's discuss

Perfect for founders preparing for fundraising, M&A, or strategic press visibility.

Let's discuss

Our branding & identity expertise

A closer look at how we build brand systems across the industries we know best

Different industries call for different design and brand identity strategies. Here’s how our brand design services adapt to specific product models, user behaviours, and go-to-market needs — with visual examples from our work.

Clear design and brand identity logic for fast-moving platforms

Where branding breaks:

Generic visuals
Poor product alignment
Hard to scale
Weak investor materials

How we fix it:

Scalable UI kits
Cross-team brand assets
Product-aligned narrativesFundraising-ready pitch decks

Explore

Clean, trustworthy, and regulatory-ready identity design and branding systems

Where branding breaks:

Generic aesthetics
Low patient trust
No compliance design
Same-same identity

How we fix it:

Distinct visual systems
Patient-first messaging
HIPAA-aligned design logic
Brand assets for care flows

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Company branding design that motivates, informs, and builds trust

Where branding breaks:

Dull design
Low engagement
Weak visual hierarchy
B2C/B2B confusion

How we fix it:

Audience-aligned visuals
Course-ready templates
Clear brand structure
Accessible design systems

Explore

Trust-focused branding identity services for modern finance

Where branding breaks:

Cliché visuals
Poor onboarding trust
Messaging too technical
Compliance disconnect

How we fix it:

Credible, original visuals
Trust-first brand logic
Onboarding-aligned assets
Balanced UX + regulation cues

Explore

Image - original-9dc330b00913a1f5620574fde64df17b

Humanizing emerging tech through branding and graphic design services

Where branding breaks:

Confusing visuals
No project clarity
Weak storytelling
Low trust

How we fix it:

Clear, utility-first identity
Branded tokenomics assets
Visuals for wallets, dashboards
Motion & 3D components

Explore

Need to refresh your brand?

Our award-winning brand design company provides full documentation, organized files, and training support for your team to enable them to apply the brand without hand-holding.

Key steps

Brand usage rules and examples
File organization and export
Team hand-off session
Rollout support

Deliverables

Brand guidelines complete logo and asset library usage documentation

Our featured branding & design projects

What happens when you rework your company branding design with phenomenal strategy and execution

See how our branding and design agency helped fast-growing companies develop distinctive brand identities — driving recognition, efficiency, and market clarity.

#Branding

Pragmatike – connecting businesses with top remote tech talent

Pragmatike Image - 197560

France

Results

Enhanced brand alignment

Improved website performance

Cost-effective development

Explore

Mathias Guigui

Co-Founder, Pragmatike

When working on your website, always do it with professionals. Big thanks to Phenomenon Studio for the work put in!

#Branding

VENATOR – branding for a futuristic crypto game

Venator

USA

Results

Improved brand perception

Refined brand application

Increased customer loyalty and trust

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Craig Kirk

Co-Founder, Gaming Company

I’ve been impressed with the quality of work Phenomenon Studio has provided and their ability to deliver within deadlines. The team have supplied strong project management and communication throughout the engagement. I appreciate the team's attention to detail.

#Branding

Sway Finance – branding for cash management application

Sway Finance Image - ch-circle-01

Switzerland

Results

Improved brand perception

Clearer brand positioning

Reduced maintance costs

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Explore All Cases

What Our Clients Say

5.0 is our average
on clutch & designrush

5.0

4.9

Craig Tortolani

CPO at Dekryption Labs

Alex Friedman

CEO at Open Path

Not only is the team extremely communicative, their work is exceptional. I have never worked with a team so talented while also being competitively priced and communicative.

KlickEx Team

George Fry

Founder at Neap

The quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.

Andre Guerra

Co-Owner at RADCAT Design

Kevin Alvarez

Founder & General Partner, Predictive

Phenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.

Business branding service cost: factors to consider

How much does it cost to build your brand with Phenomenon?

The short answer: it depends on where you’re starting and how deep we go. Some clients need a brand refresh with updated visuals; others need full brand identity development — from strategy and positioning to visual systems and asset rollout.

What influences your branding design services cost?

Current brand status

New brand, early-stage refresh,
or legacy overhaul?

Strategy depth

Just visuals, or full positioning
and messaging?

Visual scope

Logo only, or full system with icons, motion,
and templates?

Team needs

How many teams need branded assets
to work with?

Brand implementation

Where will the brand need to show up: web,
product, decks, print?

Timeline

Standard delivery or accelerated
for launch/funding?

Get a custom design and brand identity estimate

Every brand is different — and so is your scope. Book a free consultation to get a tailored quote for your logo design branding services, corporate branding services, or visual identity refresh.

Get Your Project Estimate

Engagement models

Benefit from our

branding graphic design service

in a way that fits your team best

Outsource
Dedicated team
Team extention

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Partner with a full-cycle product design company

We work as your long-term product design and development partner, owning strategy, discovery, design, dev, QA, and scaling iterations. This is not a “project”— it’s your full product team.

Best for

Founders who want a senior team thinking beyond sprints
Startups scaling beyond MVP and needing deep product ownership

What you get

Expert team aligned with your roadmap, KPIs, and business goals
Strategic discovery, UX systems

Hire Your Full-Cycle Team

Hire a full-stack dedicated team

We deliver your product from idea to launch—fast and lean. You get execution-ready design and development support with a clear project scope and delivery timeline.

Best for

MVPs or feature builds with a defined goal and launch window
Pre-seed and seed startups that need to ship without building an in-house team

What you get

UI/UX, development, QA, and PM in one dedicated team
Clear scope, fixed timeline, efficient delivery

Get Your Dedicated Team

Augment your existing team

We provide developers, designers, and QA engineers to integrate with your team, helping you scale fast while keeping full control over execution.

Best for

Startups needing specialized expertise without long-term hiring
Seed & Series A+ startups looking to accelerate development

What you get

Embedded designers, developers, or product managers to fill skill gaps
Faster product delivery without the hiring delays & overhead costs

Hire Your Full-Cycle Team

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WHY CHOOSE PHENOMENON’S BRANDING AND DESIGN SERVICES?

Your success is our priority

Design that lasts beyond trends

We don’t chase fads. We build digital products that stay relevant.

Our work looks sharp today and stays usable tomorrow — designed around long-term value, not short-term gimmicks. Scalable systems, brand consistency, and smart UX that grows with your product.

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Let’s build something that lasts and grows with your business.

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Design that’s developer-ready

We design for implementation, not handoff.

Every component is built with devs in mind: design tokens, accessibility, reusability, and real-world constraints. We collaborate with your team, reuse existing elements, and stay involved until everything’s live.

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Let’s build something that lasts and grows with your business.

Start now

Embedded, agile collaboration

You work with the doers — not a chain of account managers.

We plug into your tools (Slack, Figma, Jira, Notion), adapt to your sprint cycles, and operate like an extension of your team. Need a full product squad or one embedded designer? We match your workflow.

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Let’s build something that lasts and grows with your business.

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Proven track record in tech products

We specialize in SaaS, FinTech, Web3, and AI — where UX and business strategy intersect.

From investor-ready MVPs to enterprise dashboards, we’ve designed products that solve complex problems and scale with confidence. We know what growth-stage startups need to win.

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Let’s build something that lasts and grows with your business.

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Awards

Wins that inspire us forward

Related Services

Services that pair well with your branding & identity

Website design services

Custom website layouts and UX/UI strategies to improve engagement and conversions.

Explore

Mobile app design

Create intuitive, performance-optimized mobile apps for iOS and Android.

Explore

Product redesign

Upgrade legacy interfaces with scalable, business-driven UX and UI.

Explore

Frequently Asked Questions

Questions already
answered

What is brand identity, and why does it matter?

Brand identity is the full expression of what your company stands for: through visuals, messaging, tone, and structure. It’s what your audience sees (logo, typeface, colour), reads (taglines, headlines, product copy), and senses (voice, rhythm, emotional weight). But it’s not about looking pretty — it’s about creating recognition, trust, and differentiation across every user and market interaction.

At Phenomenon, our brand identity design services go far beyond aesthetics. We build complete systems that unify brand perception: from pitch decks to onboarding flows. If you’re growing fast or expanding your offerings, a structured, scalable identity isn’t optional — it’s essential. That’s why clients choose us not as a vendor, but as their long-term brand identity design company.

What is branding and identity, and how do they work together?

Branding is the perception and emotional response people form when interacting with your company. It includes your positioning, values, personality, and tone. Brand identity is how you communicate that perception—visually and verbally—across digital and physical touchpoints.

At Phenomenon, our identity design and branding process is holistic. We build from the inside out: starting with strategy, then translating it into visual systems, messaging playbooks, and design components. As a seasoned brand identity design agency, we ensure that what you say and how you look are aligned at every step.

What’s included in your branding and identity design services?

Our services span the full spectrum of brand building, from foundational strategy to final design execution. This includes:

Brand positioning & messaging architecture
Visual identity (logo, type, color, iconography)
UI libraries, branded templates & social kits
Motion and 3D elements
Design tokens and handoff-ready files
Internal enablement and rollout documentation

Unlike traditional brand design agencies or branding graphic design service providers, we don’t stop at aesthetics. We deliver branding and design services as a growth system used by founders, marketers, and developers alike.

How long does a brand identity project usually take?

Most brand identity design projects take 1.5–2.5 weeks. This includes discovery, research, visual exploration, and system design. Larger scopes — like brand architecture, full brand identity development, or multi-team implementation — may take longer.

As a strategic brand identity company, we calibrate our brand identity design services timeline based on how quickly you need to go live and what internal resources you can allocate.

Do you offer logo design as a standalone branding graphic design service?

Yes, but we don’t recommend it as a first step. A logo without strategy is surface-deep. We offer logo and branding services as part of full projects where positioning and usage context are already clear.

If you need fast, isolated design work, generic logo design & branding services providers or freelance designers may do. But if you’re after meaning, usability, and consistency, our integrated logo design and branding services deliver more value and longevity.

Can you work with our in-house marketing or product team during the branding process?

Absolutely. Collaboration is core to our process. Whether you’re a fast-scaling SaaS company or a fintech platform preparing for Series A, our brand identity design company acts as a seamless extension of your internal resources.

As a branding and design agency, we’re fluent in working with product leads, content marketers, and developers. Our team uses tools like Notion, Figma, Slack, and Jira to integrate with your stack and reduce friction across timelines and reviews.

What types of businesses do you typically work with?

We partner with early-stage startups, scale-ups, and high-growth tech companies across sectors like SaaS, Web3, fintech, healthcare, and EdTech. We also support rebrands for mature companies ready to reposition or consolidate sub-brands.

Our company branding services are built for teams who want more than visuals — they want structure, logic, and design systems that adapt to scale. Whether you’re seeking a top-tier identity branding agency or rethinking your company branding design, we meet you where you are.

How do your branding design services support product or website teams?

Our branding design services are designed for implementation. We deliver dev-ready assets like UI kits, design tokens, and reusable patterns — plus structured guidelines for marketing, product, and design teams.

We don’t just deliver logo and branding services — we build internal systems your team can use to build pages, run A/B tests, and localize without guesswork. For product-driven teams, our value extends far beyond decks, it shows up in daily workflows and launches.

What’s the difference between a brand identity agency and a typical graphic design studio?

A graphic design studio might give you a great look. A brand identity agency gives you an operating system. Our business branding services don’t just deliver design — we define how your brand functions in the wild: in code, in motion, in presentations, and across cultures.

That’s why high-growth teams prefer Phenomenon over traditional branding design firms or branding and identity services providers. We deliver systems, not styles. Strategy, not trends. Brands that work.

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