Polina Chebanova

Co-founder at Phenomenon Studio

Professional Profile Entrepreneur with a background in UX/UI design and 8+ years of experience in digital product development. He transitioned from design leadership to co-founding and scaling an international product design and development company operating across Poland, Switzerland, and the United States. He is currently focused on strategic positioning, international partnerships, and expanding the company’s presence across global markets. Role at Phenomenon Studio At Phenomenon Studio, he serves as Co-Founder and Chief Partnership Officer, leading strategic positioning, partnership development, and international business growth. He played a key role in scaling the company from a small design team into a 60+ person international business and helped establish its early commercial and operational foundation. His responsibilities include building long-term B2B partnership models, developing the company’s value proposition, strengthening market positioning, and supporting the company’s expansion across Europe and North America. He also contributed to formalizing internal delivery processes during the initial growth phase to support sustainable scaling. Core Expertise Strategic partnerships and business development / Company scaling and growth strategy / Business positioning for SaaS and technology companies / Revenue-focused UX and product strategy / Long-term B2B partnership development / Commercial foundation building and sales structure development / Cross-functional leadership in product design and delivery / International market expansion Industries & Product Types SaaS products / FinTech platforms / Healthcare digital products / Web and mobile applications / Technology products for international markets / Digital product design and development services

FAQ

Questions already answered by Polina Chebanova

What role do strategic partnerships play in scaling digital product companies?

I see partnerships as a key growth driver, especially in B2B environments. Strong partnerships allow companies to expand capabilities, enter new markets, and build long-term revenue streams. At Phenomenon Studio, we focus on building long-term partnerships rather than transactional relationships. By aligning with clients and partners on product goals, we create sustainable collaboration models that support continuous growth.

What makes a product design and development agency a long-term partner for SaaS and tech companies?

From my perspective, it’s about thinking beyond delivery. A strong partner understands the product, business model, and growth strategy, not just the design or development tasks. At Phenomenon Studio, we position ourselves as product partners. We work closely with companies at different stages — from discovery to scaling — helping them make better product decisions and build solutions that support long-term business success.

What makes a strategic partnership different from a typical design or development vendor?

From my perspective, the difference is in ownership and depth of involvement. A vendor focuses on delivering tasks, while a partner is invested in the product’s long-term success and business outcomes. At Phenomenon Studio, we build partnerships where we’re involved beyond delivery — from product thinking to scaling decisions. We align with business goals, adapt as the product evolves, and work as an extension of the client’s team, not just an external provider.

How do you approach long-term growth and scaling for digital product companies?

I focus on building a foundation that supports growth from the start — product structure, positioning, and decision-making processes that won’t break as the company scales. At Phenomenon Studio, we combine product strategy, UX, and development to support long-term scaling. Our goal is not just to launch a product, but to help companies grow sustainably across markets, teams, and product stages.

Selected insights

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