Product Redesign

Boost retention, conversions,
and gain a competitive edge
with user-focused design

We help you prioritize, design, and develop with speed and precision, without compromising quality.

Designing products for startups backed by

phenomenon studio IN NUMBERS
98%

customer satisfaction rate

35%+

boost in conversions after redesign

60+

top-tier designers and developers on board

500M+

investments raised by our clients

Challenges

You’re here because your product
design deserves better,
aren’t you?

Is your UI/UX design frustrating users?

An outdated interface isn’t just an aesthetic issue – it drives users away, reduces trust, and prevents growth. If your competitors offer a more intuitive and visually appealing experience, your audience will naturally gravitate toward them.

Are you losing users faster than you can engage them?

Low user retention is a sign that your product design isn’t meeting user expectations. If navigation is confusing, usability is poor, or engagement is lacking, users will leave before they even get a chance to convert.

Struggling to find the time and resources for a redesign?

Your team is focused on running your business, and product redesign requires dedicated expertise. Without a structured approach, an outdated design will continue to hurt your success and hinder your ability to scale.

How Our Digital Product Agency Can Help

Get the results your
product design deserves.
01
Enhanced UI/UX
We give your product a fresh, modern look that users love and that stands the test of time.
02
Improved user retention
Our product designers make it easier for users to stay engaged and loyal to your product.
03
Optimized user flow
We streamline your user journey, turning visitors into engaged users and increasing conversion.
04
Competitive edge
We ensure your product stands out from the competition through targeted research and innovative product design.
05
Efficient development process
By creating development-ready designs, we minimize back-and-forth and allow for quicker, smoother development.
06
Optimized design and development
Our digital product design studio becomes an extension of your team, bringing expert support without overwhelming internal resources.
Phenomenon benefits

Why should you choose
our digital product design
agency?

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Thorough UX standards
We follow UX best practices backed by data and client-provided information to ensure the design solves real user pain points.
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Development ready designs
We design with development in mind, ensuring a smooth handoff and seamless integration with your dev team, reducing friction and speeding up time-to-market.
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UI design that works long-term
We create user interfaces that are built to last, focusing on scalability and adaptability to meet your future needs, ensuring long-term value for your business.
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Mid-level and senior experts
Our team consists of mid-level and senior web designers & developers with 7+ years of expertise in your specific industry, ensuring your website is perfectly aligned with your audience’s expectations.
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Proven trust and high satisfaction
As a trusted website development company, we prioritize strong relationships with our clients. Our commitment to excellence has resulted in a 98% client satisfaction rate, reflecting our dedication to delivering outstanding solutions.
INSIDE OUR PRODUCT REDESIGN PROCESS
Fixing what's broken without starting from scratch
Product redesigns fail when teams treat them like blank-slate projects. You can't ignore existing users, technical debt, or the features people rely on. We approach redesigns strategically: keep what works, fix what's broken, and improve what matters most for retention and growth.

Product audit

01

Understanding why the current version isn’t working

We analyze your product’s UX, performance metrics, and user feedback to pinpoint where people struggle or drop off. This isn’t about opinions, it’s about data showing where the product fails users.

Key steps:

  • UX heuristic evaluation
  • User behaviour analysis (analytics, heatmaps, session recordings)
  • Feature usage and abandonment tracking
  • Stakeholder and user interview insights
  • Technical debt assessment

Deliverables

Audit report prioritized issue list user pain points summary

Strategy & scope

02

Deciding what changes and what stays

We define which parts of the product need redesign and which just need refinement. Not everything requires a complete overhaul. We map new flows, prioritize features, and create a phased approach that minimizes disruption.

Key steps:

  • Information architecture restructuring
  • User flow improvements and journey mapping
  • Feature prioritization and deprecation planning
  • Migration strategy for existing users
  • Risk identification and mitigation

Deliverables

Redesign scope document updated site map wireframes migration plan

UI/UX redesign

03

Creating interfaces that solve identified problems

We design the new interface with your existing constraints in mind: technical limitations, brand guidelines, user expectations. The goal is better usability and visual consistency, delivered through a component-based system that scales.

Key steps:

  • Component library and design system
  • Responsive layouts for all screen sizes
  • Accessibility improvements (WCAG compliance)
  • Interaction patterns and micro-animations
  • Design documentation for developers

Deliverables

High-fidelity mockups UI component library design specification accessibility audit

Technical architecture

04

Preparing for implementation without breaking what exists

We work with your dev team to plan the technical transition. How will data migrate? What APIs need updating? How do we deploy without downtime? This phase prevents the technical disasters that derail redesigns.

Key steps:

  • Database migration and data integrity planning
  • API updates and backward compatibility
  • Deployment strategy and rollback procedures
  • Performance optimization requirements
  • Integration with existing systems

Deliverables

Technical specification migration plan API documentation deployment checklist

Development

05

Building the redesign in phases

We either collaborate with your developers or handle implementation ourselves. Either way, we work in phases, shipping improvements incrementally so users aren’t hit with massive changes all at once.



Key steps:

  • Phased rollout planning
  • Developer handoff with annotated designs
  • Component implementation and testing
  • A/B testing for major changes
  • User feedback collection and iteration

Deliverables

Implementation-ready files component code integration documentation test results

QA, launch, & support

06

Testing thoroughly and tracking post-launch performance

We test across devices, browsers, and user scenarios before launch. Post-redesign, we monitor how users respond, track key metrics, and make adjustments based on what the data shows.

Key steps:

  • Cross-browser and device testing
  • Performance and load testing
  • User acceptance testing
  • Analytics and event tracking setup
  • Post-launch monitoring and optimization

Deliverables

QA report launch checklist analytics dashboard performance tracking
Technology stack
Frameworks &
technologies we use
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React

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Next.js

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Solid.js

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Astro

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TypeScript

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Node.js

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Express.js

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Nest.js

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PHP

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Laravel

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TypeScript

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WordPress

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Webflow

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Amazon web services

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Digital Ocean

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Cloudflare

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Docker

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Gitlab / Github CI / CD

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Kubernetes

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Swift

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Kotlin

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React Native

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Flutter

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FlutterFlow

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Bubble

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Webflow

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Shadcn

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Radix

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MUI

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And design

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PrimeReact

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Carbon Design System

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Chakra UI

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Looking for the right team to transform your product user experience?

Featured Cases

Discover how we’re driving change through innovative projects, strong partnerships, and measurable outcomes.
#UX audit #Product redesign #web development
KlickEx – frictionless cross-border payments for the Pacific Island communities
Nomupay Icon - Clip path groupNew Zealand
Tech Stack

Next.js, TypeScript, React Redux

Timeline

6 months

Results

+35% "Add Money" conversion rate

+30% "Money Transfer" completion rate

Raised $1M in additional funding within 6 months

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Izek Lal

Country manager

We have seen a significant improvement in terms of mobile friendliness and the general flow of the system. I believe this has contributed significantly to the growth of our business. Many thanks, Phenomenon.

#UX Audit #Product redesign #Web development #Team extention
Isora – optimizing governance, risk & compliance for top institutions
SaltyCloud Icon - fi_4628635Texas, USA
Tech Stack

React, Python, AWS

Timeline

12 months, ongoing

Results

2x faster user workflows

50% shorter time-to-market

Nominated for UX Design Award 2024

#Website design #Website development
DoStuff – events booking service
DoStuff Image - fi_4628635 (2)USA
Results

Streamlined event discovery

Personalized entertainment experience

Consistent yet localized design

why chose us?

Your success is our
priority

Design that meets regulation
HIPAA- and GDPR-certified expertise for Healthcare and beyond.

Since 2019, we’ve gained HIPAA and GDPR certifications and industry recognition, delivering hundreds of products in Healthcare, SaaS, FinTech, and EdTech — where compliance and UX go hand in hand.

Design that lasts beyond trends
We don’t chase fads. We build digital products that stay relevant.

Our work looks sharp today and stays usable tomorrow — designed around long-term value, not short-term gimmicks. Scalable systems, brand consistency, and smart UX that grows with your product.

Design that’s developer-ready
We design for implementation, not handoff.

Every component is built with devs in mind: design tokens, accessibility, reusability, and real-world constraints. We collaborate with your team, reuse existing elements, and stay involved until everything’s live.

Local presence. Global delivery
Work directly with the doers — not a chain of account managers.

Collaborate with UX strategists in North America, while our senior design and development teams in Europe deliver fast, consistent results. We integrate into your tools and workflow, working as part of your team — from a single embedded designer to a full product squad.

what our clients say

5.0 is our average
on clutch & designrush

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Craig Tortolani

CPO at Dekryption Labs
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Alex Friedman

CEO at Open Path

Not only is the team extremely communicative, their work is exceptional. I have never worked with a team so talented while also being competitively priced and communicative.

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KlickEx Team

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George Fry

Founder at Neap

The quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.

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Andre Guerra

Co-Owner at RADCAT Design
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Kevin Alvarez

Founder & General Partner, Predictive

Phenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.

Awards
Wins that inspire us forward
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Top product design company 2024

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Top rated plus agency by Upwork

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Professional partner by Webflow

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Nominee 2024
Isora - GRC Platform

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Site of the Day & honorable mentions

32+
others
Related services

Looking for more?

Branding

Develop a brand that resonates — visually, emotionally, and strategically.

Technical workshop

Validate your tech stack, architecture, and scalability path.

Website development

Launch a fast, scalable site that converts and supports product growth.

FAQ
Questions already
answered
01
How do I know if my product needs a redesign?

If your users are leaving too soon, or if your platform feels outdated compared to competitors, it’s time for a product redesign. Poor user retention often signals usability issues, and even small inefficiencies in your design can drive users away. For web platforms, a website redesign can improve user experience, making navigation seamless and content accessible. If you’re targeting mobile or desktop applications, a redesign app project could make your product faster, easier to use, and more engaging. Our digital product design services address these pain points, combining research-backed insights with fresh UI/UX improvements to ensure your product stands out. Whether it’s a redesign site or an app overhaul, our digital product design company ensures you retain users and grow effectively.

02
How much does product design cost, and what factors affect pricing?

The product design price depends on several factors, such as the complexity of your project, the scope of work required, and your business objectives. A simple refresh may cost less than a full product design and development project that includes extensive research and custom features. Our digital product agency offers tailored services to match your budget while delivering exceptional value. Transparency is key—we’ll guide you through possible expenses and focus on optimizing the cost based on your priorities. Whether for a website redesign, redesign app, or complete new solution, our goal is to maximize your ROI while ensuring a premium outcome.

03
What benefits can I expect from working with a digital product design agency?

Hiring a digital product design agency connects you with experienced product designers who focus on user-centric solutions. At Phenomenon Studio, our designs are scalable, visually stunning, and functional. As a leading digital product design consultancy, we ensure an efficient, structured process, reducing time-to-market. You also get access to our digital product design studio, where collaboration happens in real-time via tools like Slack and Figma. Our team is part of your team, offering expertise from the initial stages of planning to the final implementation. From product design and development to post-launch support, we help you stay ahead of the competition.

04
Will I be involved in the design process?

Yes, we believe collaboration builds better products. As your trusted product design company, we keep you involved at every step. You’ll provide input during the research phase, review product design studio concepts, and test prototypes before implementation. Using Slack and Figma, we create a feedback loop, allowing real-time adjustments to match your goals and user needs. Whether we’re handling a website redesign, designing from scratch, or performing an app refresh with our product designers, we strive to ensure your voice is central. This approach guarantees that the final product meets your expectations and delivers measurable results.

05
What industries and challenges do you specialize in?

Our digital product design company has experience across a range of industries. Whether you’re in SaaS, FinTech, Healthcare, or EdTech, we understand the unique needs of your market. For SaaS products, our product design studio focuses on scalable solutions that grow with your platform. For FinTech, security and usability are top priorities, while our digital product design firm ensures EdTech platforms improve learning outcomes intuitively. If your challenges are declining retention, confusing user journeys, or outdated visuals, our digital product agency will address these with targeted UX and innovative design strategies. We help your product succeed in a competitive landscape through fresh, user-friendly designs.

06
How does your product design and development process work?

Our proven product design and development process begins with a UX audit to identify pain points. Next, we prioritize solutions based on impact and effort to maximize results efficiently. We then create detailed user flows and wireframes to clarify the user experience. Setting a strong visual direction, our team at the product design agency ensures your design remains consistent with your brand. Rigorous testing and validation follow, involving real-world user feedback. Once the design is finalized, we ensure coding-ready outputs for smooth development. Finally, even after launch, our digital product design services provide ongoing support to scale and optimize your platform as needed.

07
What differentiates your digital product design company from other agencies?

We bring a combination of experience, collaboration, and efficiency to every project. Our team consists of mid-level and senior product designers with years of expertise working on industry-specific projects. Unlike many product design firms, we emphasize development-ready designs, saving time and resources in the handoff phase. Our structured, yet flexible, approach means we deliver value whether it’s a redesign site project or creating entirely new platforms. With thorough UX standards and a focus on scalability, our designs adapt to future needs, protecting your investment. Whether you need specialized web redesign services or help launching new apps, our digital product design agency aligns with your vision at every stage.

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Have a project to
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Kseniia Shalia
Account Executive
Have a partnership in
mind?
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Polina Chebanova
Co-Founder & CPO