Ucked – branding & mobile app

Having conducted UX-Audit, your team found plenty of gaps that needed deeper examination and more work. We spent hours researching best practices, studying user interviews, and discussing what kind of solutions would be optimal for this product.

We have developed a minimalistic, functional design that succinctly meets the concept and distinguishes the product from other alcohol because of it’s unique, consistent and catchy design.

A mascot is an effective way to communicate with the target audience, demonstrating the core values and mood of the brand.
We have created four separate characters that show and help each player express themselves, perfectly connects with a global brand style and become a powerful brand visual.

Merch helps to make the idea, mood and values of the brand more visible, recognizable and catchy. We have designed a collection of apparel items that will help the brand promote itself in the real world, and give fans the opportunity to support the product.

Social media is a powerful tool for the promotion of a brand. We understand it’s potential, which is why it was very important for us to develop a consistent visual style for social media that reflects the brand’s general style.
The result speaks to the target audience in a catchy, bold and effective way.

The main challenge of the project was to create a stylish, attractive, and outstanding design for the party game. Based on the brand guidelines, we created a minimalistic design with crazy custom 3D characters, that convey the atmosphere of fun during the party with your friends.
After playtesting the live version of the game our client got great feedback on all the designs and work our team did.