Scrambly approached us with the ambition to stand out in a crowded market of reward-based platforms. Their goal was to build a brand that would feel engaging, youthful, and instantly memorable — without losing clarity or trust. They needed an identity that could communicate both playfulness and reliability, appealing to a wide audience from early adopters to casual users.

We worked on evolving the existing logo and visual direction, giving it a bolder, more polished look while preserving the recognizable form. The rebranding extended to a complete redesign of the visual system — from typography and colors to mascot, illustrations, and motion elements. This allowed the Scrambly brand to feel more unified, energetic, and ready for wider-scale communication across digital and physical touchpoints.

Our task was to breathe new life into the Scrambly brand without losing its original spirit. The update needed to feel natural, not like a reinvention, but an evolution. We focused on sharpening the visual identity, making it more expressive, cohesive, and scalable across all digital surfaces. From refining the logo to building a flexible design system, every element was crafted to better reflect the product’s playful nature and fast-growing.

The updated Scrambly logo preserves the core shape of the original symbol while refining its overall balance, weight, and clarity. The icon — an abstract ‘S’ enclosed in a egg-like form — now feels more confident, scalable, and modern.

The refreshed mark pairs with a custom wordmark that introduces stronger geometry and smoother rhythm, enhancing legibility across digital and physical use. This subtle but impactful evolution helps maintain recognition while giving the brand a sharper, more expressive identity.

Scrambly’s visual identity blends boldness with simplicity. The use of Montserrat brings structure and clarity to every message — it’s modern, geometric, and easy to read across sizes, making it a perfect match for a digital-first product.

The color palette centers around high-contrast combinations: vibrant orange brings energy and urgency, while deep black and bright white ground the composition. Supporting shades like green, purple, and yellow introduce playful accents that echo the brand’s gamified experience. Together, these elements build a visual language that feels confident, dynamic, and unmistakably Scrambly.

As a tech startup our goal was to build and obtain meaningful leads within the snow industry. We were tasked with an exciting brief to build an immersive experience that reflects the innovative nature of slope solutions.

We were tasked with an exciting brief to build an immersive experience that reflects the innovative nature of slope solutions.

To bring the brand to life and strengthen its gamified character, we developed a series of illustrations centered around a custom mascot. The fox character appears in both 3D and 2D styles — from expressive hero poses to collectible sticker formats — becoming a recognizable symbol of the Scrambly universe.

Additional visuals like 3D coins and a stylized logo were created to enhance product storytelling and add motion-ready assets for marketing. These illustrations help turn the interface into a playful environment, reinforcing engagement and encouraging exploration at every touchpoint.

The Scrambly brand guidelines were created to ensure consistency across all touchpoints — from in-app visuals to marketing campaigns and merchandise. They define clear rules for using the logo, typography, colors, illustrations, and mascot system, helping the team maintain a unified voice as the brand scales.

By organizing visual elements into a flexible, easy-to-use system, the guidelines support both internal teams and external partners, ensuring every piece of communication feels distinctly and recognizably Scrambly.