We analyzed the best competitors in the client’s field using a SWOT analysis. We conducted business analysis to find the best way to implement features and ensure that the product was profitable. 

UX audit

UX research is the launchpad for every project. We analyze our clients’ current products, competitors, and target audience at this stage. We then combine all these strands to create a site map and a list of UX features and improvements that can be actioned.

What we did 

We conducted competitor analysis as a part of our UX research. The focus of the project was the creation and operation of a cryptocurrency. Our team came across a number of key findings which we passed on to the client.

Business Analysis

• Analysis of the subject area
• Identification of current problems and their solutions
• Recommendations and advice on solution implementation
• Prioritized feature list

What we did

During BA, we discovered an additional route for monetization, as our client requested. So, we explained the characteristics of the solutions we put together to our client, outlining their benefits and risks.

• Thanks to the additional smart contract, we enabled the client to set their own extra commission on top of Pancake.
• Despite its limitations, the solution for implementing custom design to Pancake was to add a custom API that allowed us to make any custom design and align it with Pancake’s logic.
• As a result, we received custom forms for swap, stake, and farm.
• After conducting our analysis, we realized that Pancake API requests would prevent our graphs from working because after a certain time the Pancake blocks requests from outside its network.
• We decided to work with a proxy server to receive data from a pancake without interruption. To do this, we created custom graphs on our platform.

Map

Based on the data from our client and the results obtained during the research stage, we created a navigation map for the app. It helped us organize the information, devise a roadmap for future developments, and scope out the work. Through a series of iterations and deep-dive exploration sessions, we clarified the vision we had in mind for the app. This allowed us to work through the details with the client, including additional clarification about UK financial regulatory constraints. As a result, we arrived at seven main flows, and we continued to work on these.

User flow

The user flow is a visual representation of the sequence of actions the user performs to achieve their goal. It is a necessary part of the process for building future steps and carrying out more work on the interface itself.