The client’s request included the design of a crypto exchange platform with broad functionality for working with PNS tokens, the creation of a corporate website, and development.

Our role

The role of our team in the project was to create a design that would fully satisfy the most important things: convenient platform navigation with a lot of actions, simplification of the token exchange process, and the ability to view income statistics.

While working on the solution, we had to consider the specifics of the market with a large number of competitors and a high entry barrier.

After starting work on the project, we conducted a SWOT analysis. It was used to analyze the field competition to implement the features and stand out from the competition properly.

UX audit

An essential part of the work was the study of PNSwap’s competitors among companies offering a similar range of services. After analyzing the main points, approaches, and solutions, we were able to highlight the advantages and disadvantages of each competitor, as well as think of a unique approach that would allow the company to stand out from the competition.

Business Analysis

During the BA, we offered the client another way to monetize the platform, describing the benefits and risks. Our team created a list of priority features. We analyzed the business. We identified problems that the client might encounter in the future and provided recommendations and advice on how to solve them.

Map

After understanding the project’s goals and researching UX, we designed the platform’s architecture based on competitors, research, and the client’s wishes.

As a tech startup, our goal was to build and maintain meaningful leads in this industry. It was also important to create a design that stood out from the competition. We were tasked with an exciting brief to create an immersive experience reflecting slope solutions’ innovative nature.

To understand the page structure and the necessary blocks and sections, we created a highly detailed prototype of each screen.

Before creating the UI design of the platform, we made a moodboard on the visual style and color palette. Our design should make the user feel like they are using today’s latest technology (modern and forward-thinking).

After approving the prototypes and the moodboard, we moved on to the next stage – designing the user interface. Design components were added to the UI kit for developers to use. In addition to the platform’s web version, we also developed a design for mobile browsers and tablets.

Interactions

We develop clickable prototypes for all of our projects, and this one is no exception. During testing, there are unfinished blocks that we immediately eliminate before the development step. This immediately tests the usability and clarity of the application.