Portal – simplifying tax tracking for digital assets
Portal – simplifying tax tracking for digital assets - Website Development - Photo 1
Fast, focused MVP delivery

We delivered a clean, functional MVP with light, dark, and mobile versions in just a few months, enabling the client to validate core assumptions and understand real user priorities without overbuilding.

Clear UX foundation for growth

We created a minimal, flexible design system giving the product a scalable structure that can easily support multi-chain expansion, deeper analytics, and advanced tax automation.

Lean approach that saved time and budget

Client wanted a minimal, lightweight interface, and we stayed focused on that direction, avoiding bulky card layouts and unnecessary decorative elements to speed up design work, reduce animation overhead, and keep the product flexible for future releases.

Overview
Portal makes crypto tax tracking clear and effortless

As a fintech startup, the client set out to simplify one of the most confusing aspects of digital finance – managing crypto and NFT taxes. Our task was to design an intuitive, all-in-one platform where users can connect multiple wallets, review transactions, and track tax obligations in real time.

Starting from scratch, we developed a clean, structured interface that balances functionality and simplicity.

Client
Portal Icon - fi_4628635 (6)United States
Services
Business needs
Client request & business goals

The client approached us to create a product that simplifies crypto tax management while staying visually clean and accessible. They needed a solution that would help users connect multiple wallets, track transactions, and calculate taxes across crypto and NFT assets in a clear, intuitive interface.

They also requested both light and dark themes from the start, as well as a fully responsive mobile version. The goal was to make the platform not just functional, but also pleasant to use.

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Challenge
Problems & solutions
Problem
Users had financial data dispersed across multiple wallets and exchanges, creating fragmentation and making it difficult to build a clear mental model of their overall portfolio, gains, and tax exposure.
Solution
We consolidated all transactions into a unified dashboard with smart filters, consistent data structures, and clear reporting – reducing cognitive load and allowing users to understand their full financial picture within seconds.
Problem
Investors struggled to interpret how different holding periods impacted tax outcomes. Existing tools presented raw tables without contextual cues, forcing users to do the mental math themselves and increasing decision-making friction.
Solution
We introduced a visual Tax Holding Maturity view that contrasts short- and long-term implications, transforming abstract tax rules into intuitive visual feedback and helping users make more informed buy/hold/sell decisions.
Problem
Traditional dashboards displayed raw numbers without explaining their significance or recommended actions. Users saw data but lacked clear insights, next steps, or – limiting their ability to optimize taxes and maximize gains.
Solution
We created an Insight Summary layer that converts analytics into contextual, action-oriented guidance. It highlights key findings, suggests next steps, and presents opportunities to reduce taxes or improve portfolio performance.
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Research
Finding clarity in a world of crypto complexity

Before moving into design, we analyzed key competitors in the crypto and tax management space, including platforms like Coinly and CoinTracker. The goal was to identify what worked well and where users faced friction, especially around data presentation, navigation, and mobile usability.

Based on these insights, we defined the product’s structure and interaction logic. This groundwork guided our design concepts and helped ensure that Portal would feel cleaner, faster, and more intuitive than existing tools in the market.

Stage 1
Competitors analysis

We explored leading crypto tax platforms to understand how they organize complex financial data and support multi-wallet tracking. Most competitors relied heavily on dense tables and technical terminology, which made the experience intimidating for everyday users.

To improve this, we simplified navigation and focused on clear data hierarchy. Key actions like reviewing transactions or checking tax summaries were reduced to a few intuitive steps, creating a smoother and more approachable experience for both experienced traders and casual investors.

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Design
Designing simplicity around powerful functionality

We began by developing several design concepts that explored different visual directions – from minimal and technical to expressive and contrast-based. This stage helped us define the product’s tone and visual principles early on.

After aligning with the client on the preferred direction, we expanded the chosen concept into a complete interface system. Next, we designed the mobile version of the platform, ensuring full consistency and usability across screen sizes. The final stage focused on developing a dark theme that balanced aesthetics with accessibility, giving users more flexibility and comfort in different environments.

Stages

  • Design direction
  • Mockups design
  • Dark mode
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Stage 1
Design direction

We started by exploring multiple design directions to find a balance between simplicity and functionality. Each concept tested different approaches to data hierarchy, visual density, and use of color, helping us understand how users could comfortably navigate complex financial information without distraction.

Through iteration and feedback, we refined a clean and modern aesthetic that communicates precision and trust.

Stage 2
Mockups design

Once the visual direction was approved, we moved into full UI design, expanding the concept into a cohesive, scalable system. The focus was on keeping the interface light and structured while presenting complex financial data clearly across dashboards, wallets, and tax reports. Typography, spacing, and color balance were fine-tuned to ensure clarity and consistency throughout the platform.

We then adapted the interface for mobile devices, maintaining the same visual rhythm and usability.

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Stage 3
Dark mode

We designed a dark theme that maintained clarity and usability across all screens. Instead of simply inverting colors, we refined contrast, hierarchy, and tone to ensure comfort during long sessions and in low-light conditions. The result is a sleek, modern interface that complements the light mode while preserving consistency and readability.

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Features
Project’s core features
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Dashboard overview

The dashboard gives users a clear view of their crypto and NFT portfolio. It shows total value, gains, and key performance metrics in one clean layout. Charts and summaries help users quickly understand trends, track progress, and make confident financial decisions.

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Tax holding maturity

The tax holding maturity tool helps users plan crypto taxes efficiently. It separates short- and long-term holdings, showing gains, holding periods, and potential profits for each asset. With clear color coding and smart comparisons, users can instantly see where to optimize tax outcomes and make strategic decisions.

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Wallets management

The wallet section lets users connect and track multiple crypto accounts in one place. Clear visuals show portfolio distribution, balances, and market values for each coin. Simple filters and import options make managing assets fast, organized, and transparent.

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Transactions

The transactions page tracks all crypto movements across wallets with clarity and precision. Users can filter by type, date, or result to analyze activity and monitor profits or losses.

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Results
From complexity to confidence
Fast, focused MVP delivery

We delivered a clean, functional MVP with light, dark, and mobile versions in just a few months, enabling the client to validate core assumptions and understand real user priorities without overbuilding.

Clear UX foundation for growth

We created a minimal, flexible design system giving the product a scalable structure that can easily support multi-chain expansion, deeper analytics, and advanced tax automation.

Lean approach that saved time and budget

Client wanted a minimal, lightweight interface, and we stayed focused on that direction, avoiding bulky card layouts and unnecessary decorative elements to speed up design work, reduce animation overhead, and keep the product flexible for future releases.

The redesigned platform made crypto tracking intuitive and transparent. Clean data visualization, logical structure, and clear hierarchy helped users manage portfolios and taxes without friction. The interface balances simplicity with analytical depth, supporting both professionals and newcomers.

The final product delivers a cohesive, modern experience that improves usability, speeds up daily operations, and builds trust through clarity and precision.

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