Mptbox – branding for the VR-driven metaverse
Clearer brand positioning

Developed a cohesive branding that aligned with new market goals, resulting in a 16% boost in lead generation through targeted advertising.

Improved brand perception

Elevated brand perception by creating a consistent visual identity throughout different channels.

Scalable brand assets

The brand identity is designed to adapt and scale seamlessly, ensuring consistent communication and a strong presence in both digital and physical environments.

Overview
Mptbox - Branding for the VR-driven metaverse

Revolution in social Interactions through Virtual Reality

Mptbox is a virtual reality-driven metaverse of social interactions. It is a versatile tool that allows users to communicate with each other through means never possible before. Mptbox enables users to create customisable avatars, explore immersive environments, attend events, and engage in various social activities with people from all over the world.

Client
Mptbox Icon - fi_4628635USA
Services
Business needs
Client’s request

The main idea was to create an outstanding visual form for a VR-driven metaverse brand. As a versatile tool that allows users to communicate with each other through means never possible before, Mptbox has enormous potential in the market. Strong brand identity was a crucial in helping Mptbox stand out and attract users.
We were entrusted by Mptbox to develop a fundamental and useful brand identity, and we are thrilled to unveil the final outcome.

Working process
Logo & primary brand assets
Logo idea and execution

Our goal was to create a versatile brand identity that reflects the futuristic essence of our service without resorting to cliches associated with “cyberspace.” The logo effectively conveys the connection between real and digital spaces, showcasing our innovative approach to the metaverse through a hexagonal shape inspired by the six-cornered voxel shape used in digital environments.

Brand colors

Color is a powerful visual instrument and a great way to communicate and enhance a brand’s message.
We used accents of lime and orange as a metaphor for innovation and creativity, and a blue-absorbtion gradient to convey the Mptbox digital affiliation.

Typography solution

Brand typography is another important attribute of brand.
We selected Neue Machina font family for a titles because of it’s techy typing and to reinforce the brand’s visual affiliation with the digital and tech sphere.
For body cope we choose Inter because of readability and better organization of the content.

Branding
Brand assets

To communicate with a Target Audience in a right way we always consider the various types of brand assets in advance, from the digital sphere to material things. That’s why we have created the brand assets that cover the most important types of communication areas to represent the brand in the most appropriate way, from merch to outdoor advertising.

Mptbox – branding for the VR-driven metaverse - Website Development - Photo 7
Social media
Instagram

We understand the importance of consistent social media brand design with the brand’s identity and values, which is why we payed close attention to details and created a perfect visually organized social media branding, that represents Mptbox in digital in a right way.

Mptbox – branding for the VR-driven metaverse - Website Development - Photo 10
Mptbox – branding for the VR-driven metaverse - Website Development - Photo 11
Guidelines
Essential guidelines for proper usage

To ensure the brand’s proper usage, we created basic brand guidelines that clarify the appropriate use of logo, color palette, typography, and other graphic elements, collected in a complete folder with all brand assets, readily available for use.

Mptbox – branding for the VR-driven metaverse - Website Development - Photo 12
Mptbox – branding for the VR-driven metaverse - Website Development - Photo 13
In details
Through different perspective

We built a brand identity that sets the next development direction for the brand. Elements such as colors, fonts, social media design and outdoor advertising were used as a starting point for the creation of various digital assets, allowing the brand to scale across platforms and media.

Mptbox – branding for the VR-driven metaverse - Website Development - Photo 14
Mptbox – branding for the VR-driven metaverse - Website Development - Photo 15
Conclusion
Results
Clearer brand positioning

Developed a cohesive branding that aligned with new market goals, resulting in a 16% boost in lead generation through targeted advertising.

Improved brand perception

Elevated brand perception by creating a consistent visual identity throughout different channels.

Scalable brand assets

The brand identity is designed to adapt and scale seamlessly, ensuring consistent communication and a strong presence in both digital and physical environments.

The branding for Mptbox established a groundbreaking identity that perfectly captures the innovative and futuristic essence of this VR-driven metaverse. With consistent and visually striking social media branding and meticulously crafted guidelines for brand usage, Mptbox is equipped to scale seamlessly across digital and physical spaces. This cohesive identity positions Mptbox as a leader in the metaverse revolution, inspiring confidence and excitement among users and stakeholders alike.

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Scrambly Icon - imageItaly
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GlobalX Image - fi_4628635 (3)USA
Tech Stack

TypeScript, React, Wagmi, Ether.js, Tanstack Query, Radix UI, Framer Motion, D3.Js, Redux, GraphQL, Apollo, Zustand, Magic SDK, Jest

Timeline

5 month

Results

Enhanced usability

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Image - Rectangle 34624326

Joshua Caleb

We reached out to this team for the development of our cryptocurrency exchange web app (DEX Swap), and the result exceeded all expectations. We’re very pleased with how everything turned out in terms of both functionality and design. The app works flawlessly, and its interface is very user-friendly.

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