Herb Agency approached us to redefine their digital presence and strengthen their position as a leader in cannabis marketing.
Their previous website didn’t reflect the full scope of services, lacked a clear hierarchy, and failed to communicate the brand’s value quickly and confidently.

The main goal was to create a platform that simplifies navigation, structures complex offerings into intuitive categories, and clearly communicates Herb’s specialization within the cannabis industry.

Working in collaboration with Polyform, we focused on building a cohesive system that not only improves usability and trust but also provides a scalable foundation for the brand’s ongoing growth.

We started by redefining how Herb communicates its expertise to a highly specific cannabis audience. Instead of simply redesigning the visuals, the goal was to shape a clear and confident user journey — one that explains what Herb does, why it matters, and how to get started.

Working closely with Polyform, we transformed insights from research into an intuitive structure and flexible design system. Each section now has a clear purpose: to inform, guide, or convert. Thoughtful motion and interaction patterns support comprehension, helping users focus on key messages without distraction.

Visually, the new identity balances credibility with freshness — modern typography, controlled color use, and subtle brand accents create a look that feels both professional and human. Together, these choices built a seamless digital experience that reflects who Herb truly is: a trusted, forward-thinking cannabis marketing partner.

The new Herb Agency website was built in Webflow, 
combining a structured layout with interactive storytelling.
We developed a flexible system that makes it easy to manage services, case studies, and content as the agency grows.

Animations and micro-interactions guide attention, 
create rhythm, and help users understand information step by step.
The result is a clean, responsive website that feels modern, credible, and easy to use — a true reflection of Herb’s expertise 
and personality.

After launch, Herb Agency gained a stronger presence within the cannabis marketing space.

The new platform helped attract qualified leads, improve content performance, and establish the brand as a trusted voice in its industry. The website continues to evolve as new services and partnerships are added.