• Increase user engagement

User engagement growth is one of the most significant outcomes of investing in promotional videos. Analytic data shows that your audience is more responsive to and interested in a brief video showreel on your website than in a few articles on your blog. Video content allows you to get more reactions not only on social networks but also via external advertising, websites, presentations, pitches, etc. Motion graphics are specifically designed to capture the audience’s attention and overcome distractions online, making your message stand out and resonate more effectively. A professional video about your product could interest investors by telling them a story behind your idea and how it will become a success.

• Grow your conversion rate by 80%

A high-quality video requires both time and money and, most importantly, specialists who can make it effective. Yet, these investments are worth the effort. 83% of companies say that the result from the video outweighs the investment in them. For example, research shows that having video content on your landing page can increase your conversion rate by 80% or even more. Compelling visuals and motion graphics on landing pages help capture attention and communicate messages more effectively, ensuring visitors stay engaged and understand your value proposition.

For this, you would need help from a professional motion graphics agency or motion designer who will produce expert content for your business that will genuinely boost engagement and conversion of your product. Additionally, motion graphic services are a cost effective way to boost engagement and conversions, providing high ROI for your marketing efforts.

• Drive sales by 49%

Finally, and most importantly, video content brings businesses more sales. EyeView’s research showed that digital video is moving from being just a branding tool to being both—a sales and branding tool continuously helping drive offline sales. There is no time to waste, knowing that investing in video marketing is a proven win-win strategy that leverages the ability of video content to grow your sales 49 percent faster.

People are usually guided by their emotions, not logic. So, video becomes an effective tool when it creates the perfect atmosphere for the client to click the “Buy” button. Skilled motion designers are essential for creating compelling visuals that drive results and help your business stand out.

Types of Motion Graphics

Motion graphics come in various forms, each tailored to different marketing and branding needs. Common types include 2D and 3D animations, motion graphics design for digital ads, and animated video content that can be used for everything from explainer videos to animated logos. A creative team with experience in graphics design and motion graphics can guide you in selecting the right format to communicate your complex ideas effectively. For example, a motion graphics agency might suggest explainer videos to break down intricate concepts for your audience, while animated logos can reinforce your branding efforts across digital channels. Understanding the different types of motion graphics empowers businesses to make strategic choices that align with their goals and resonate with their target audiences.

Another person who can confirm the importance of having a promo video for a business is an SEO specialist. After all, Google’s recent algorithm has transformed the search landscape, prioritizing rich, blended search results with unique content, and video is such. “Video is 50 times more likely to appear on the first page of search results than a traditional web page,” said Forrester.

Besides, video content also helps to increase retention time or simply say how long visitors will stay on your site. In this case, Google will see your site as extremely interesting for the audience and raise it higher in the “search ranking.”

Another way to be present on Google is via YouTube. Videos from YouTube are directly displayed in Google’s output among the usual website pages, so it is crucial to add YouTube as an important element of your company’s video promotion. YouTube videos attract attention because Google displays thumbnail images in the snippet, which increases the likelihood that a potential client or investor will click on it.

Partnering with a design service that has an impressive portfolio can further enhance your brand’s credibility and search performance, as their expertise ensures high-quality, engaging video content.

Working with YouTube, ensure the optimization of your content for optimal SEO impact:

• Create catchy titles and descriptions to captivate your audience.
• Make sure to embed a hyperlink leading to your website, products, and services (by the way, don’t forget to use a UTM).
• Provide potential customers with a clear call to action for their next steps.
• Embrace interactive videos to stimulate viewer engagement further and prompt meaningful interactions.
• Use online tools to streamline communication between your team and your design service, ensuring efficient video production and SEO alignment.

Video is a multi-channel marketing tool that is also quite money-efficient. You may not even imagine how many business problems it can solve.  In 2023, video became necessary for any product, from the digital sphere to an ordinary small business.

The research shows that 72% of people believe learning about a product or service using a video is better. So, are you ready to lose these 72%?

People watch 17 hours of online video content per week. So, opting out of the video would mean helping your competition overtake you. For instance, it is not a coincidence that most social networks have recently changed their approach, focusing on video formats. The growing number of stories, reels, and TikToks shows that a person in 2023 is more likely to respond to video content than anything else.

Video can be used in absolutely different cases and for other business tasks. Here are some curious stats.

• For email marketing. For example, did you know that a video in an email increases the number of clicks by 96%?
• For user onboarding. 96% of people have watched an explainer video to learn more about a product or service.
• Brand awareness. 51% of people are more likely to share videos with their friends than any other type of content. Motion graphics play a key role in brand recognition by providing consistent and memorable visuals across all channels.

Custom illustrations and motion graphics can also enhance sales decks and other business presentations, making complex ideas easier to understand and more visually appealing.

So, maybe it’s time to finally incorporate video into your marketing strategy and identify just what type of video or motion graphic content your business needs to maximize impact?

Measuring the Success of Motion Graphics

To ensure your investment in motion graphics delivers real value, it’s essential to measure their impact on your marketing efforts. A dedicated project manager can help you track key performance indicators such as engagement rates, click-through rates, and conversions, providing a clear picture of how your motion graphics are performing. By partnering with a motion graphics studio, you gain access to expert analysis and recommendations that can help refine your strategy and maximize results. Regularly reviewing these metrics allows businesses to make data-driven decisions, optimize their motion graphics campaigns, and ensure that every piece of content supports their broader marketing objectives.