WordPress Website Redesign Services

You have been trusted for decades. Your WordPress website should show it
20+ pages live in one month. 35% conversion lift. Awwwards Site of the Day. Recent results from brands whose websites we redesigned. Yours, on WordPress, gets the same team across audit, design, development, migration, and launch.
Your next growth stage starts with the right WordPress website redesign partner — at launch, or at scale

DESIGNING PLATFORMS FOR STARTUPS BACKED BY

phenomenon studio IN NUMBERS
500M+

investments raised by our clients

x2

avg projects per client — most come back

5.0

on clutch — 50+ reviews

35%

conversion lift — klickex case

You earned the credibility. The website buries it

Reverse-engineer what makes a three-year-old competitor look like the safe choice
Launched fifteen years ago, the website still works. Someone patched the menu, a plugin update broke the forms, and the CSS written for each fix is still there. Teams ordering a

WordPress website redesign

from us bring the same three problems.

We lost a pitch to a firm three years old. A prospect told us our website looked outdated.

Stanford's credibility research confirmed that buyers judge a company by its website. That is how a younger firm with a flashier website takes your prospect. By running research, UI/UX, and front-end code as one team, our WordPress website design agency makes your website match you.

We have maybe 300 blog posts and tens of PDFs. Does any of it survive a redesign intact?

Nothing should be deleted by accident, and nothing should be carried over by default. Before any design work starts, a WordPress website redesign at Phenomenon Studio scores every URL, image, and PDF on organic traffic, conversions, and positioning fit. Winners move across on redirects, and the rest get reworked or retired.

On phones our columns collide, and the contact form looks broken. Every fix needs custom CSS.

WordPress themes such as Avada and Divi, along with the WPBakery builder, render layouts through shortcodes, so columns collide on phones and form fields fall back to plugin CSS. Teams coming to us for WordPress website development services get a custom theme, Elementor, or headless Next.js fitted to their needs.

OUR WORDPRESS WEBSITE REDESIGN SERVICES

Fifteen deliverables across everything a WordPress redesign touches, done by one team
Working from your business goals, content structure, and existing stack, our WordPress website design services cover the full cycle. We run every redesign across the three groups below, at whatever depth the audit calls for.
Design work that makes decades of expertise visible again
UX audit & research
We read heatmaps, scroll depth, and search data to find which templates lose your visitors.
UI design & page templates
Our designers draw every template in Figma, from the homepage to the deep service pages.
Brand & identity refresh
We align logo, palette, and typography with how the company presents itself to buyers now.
Design system & UI kit
We hand your marketing team one component library, so new pages match without a designer.
CRO & analytics
We rework conversion paths around what analytics show, then measure again after launch.
The WordPress architecture that fits the project and the budget
Custom theme development
We code a theme from your Figma files, with no marketplace defaults sitting underneath it.
Elementor redesign
We design inside Elementor when your team wants to keep editing their pages visually.
Headless redesign
Our developers keep WordPress as the CMS and render pages through a Next.js front end.
Child theme & starter framework
We work on a child theme and a lean starter when the budget favors one targeted change.
Legacy theme extraction
We unpick shortcode markup so your content lands in clean fields your editors can use.
Structure, speed, and search handled inside the same sprint
Site mapping & migration
Our SEO team maps and redirects every indexed URL before launch, carrying schema across.
Core Web Vitals & performance
We trim render-blocking assets until mobile Core Web Vitals clear Google's thresholds.
Content architecture & ACF
We model content into labeled fields, so your marketing team can update pages without touching layout.
Accessibility & WCAG compliance
We check contrast, focus states, and keyboard paths across every template, form, and menu.
Plugin audit & consolidation
We cut the plugin count to what earns its place and resolve conflicts before launch day.

SHAPES A WORDPRESS WEBSITE REDESIGN CAN TAKE

Whatever your business needs the website to do, we design and code it on WordPress
A store and a publisher need different answers to the same question. Owners who set out to

redesign website WordPress

properties fall into one of the six below, and each one carries its own templates, content model, and risks.
01

WooCommerce redesign

Catalog, product templates, and checkout redrawn while every SKU, review, and order history stays in place.

WooCommerce redesign

Best for retailers whose storefront predates their current catalog.

Let’s discuss

Best for retailers whose storefront predates their current catalog.

Let’s discuss
02

Multiregional redesign

Country and language variants with their own page trees, hreflang, and a content model carrying translations.

Multiregional redesign

Best for companies selling into several countries from one domain.

Let’s discuss

Best for companies selling into several countries from one domain.

Let’s discuss
03

Publisher redesign

High-volume archives, category and author templates, and ad placements rebalanced against Core Web Vitals.

Publisher redesign

Best for editorial teams sitting on years of archived articles.

Let’s discuss

Best for editorial teams sitting on years of archived articles.

Let’s discuss
04

Gated portal redesign

Logins, member-only content, renewals, and account areas redesigned without disturbing anybody's access.

Gated portal redesign

Best for associations, subscriptions, and client-only content areas.

Let’s discuss

Best for associations, subscriptions, and client-only content areas.

Let’s discuss
05

Directory redesign

Listings, filters, search facets, and submission forms moved onto custom post types your editors control.

Directory redesign

Best for job boards, property portals, and supplier registries.

Let’s discuss

Best for job boards, property portals, and supplier registries.

Let’s discuss
06

Booking website redesign

Appointments, availability, and intake forms redesigned so every booking survives the move to the website.

Booking website redesign

Best for clinics, studios, and trades that take bookings online.

Let’s discuss

Best for clinics, studios, and trades that take bookings online.

Let’s discuss
Build what keeps users coming back
Strategy, design, and development, all working together
under one roof.
WordPress Website Redesign Services

INSIDE OUR WORDPRESS WEBSITE REDESIGN PROCESS

Six stages run on every redesign project we take on, WordPress included

Each stage closes with deliverables you review before the next one opens. Our WordPress website redesign services cover all six under one team, and the specifics of your own project get settled on a call first.

Discovery & research

01

Identifying what’s holding your site back

We open every project inside your WordPress admin: the theme, the plugin list, the custom post types, and the templates nobody opens.

Key steps

  • Theme, plugin, and custom post type audit
  • Analytics, Search Console, and heatmap review
  • Full template inventory across page types
  • Interviews with the people who publish here

Deliverables

theme and plugin report template inventory analytics summary page-level issue log

Technical SEO & site architecture

02

URLs, content, and the structure the new website will use

Every URL, image, and PDF is inventoried and scored. Sitemap, URL structure, and the redirect map are all agreed at this second stage.

Key steps

  • Every single URL, image, and PDF inventoried
  • Traffic, conversion, and ranking scoring
  • Redirect map drafted and then signed off
  • Sitemap and URL structure agreed up front

Deliverables

content scoring sheet keep-rewrite-retire list redirect map sitemap metadata plan

UX & wireframes

03

The shape of every page gets settled before the surface

Sitemap, navigation, template list, and conversion paths for the pages that sell. Wireframes settle structure while changes stay cheap.

Key steps

  • Template list confirmed with stakeholders
  • Content fields defined for each page type
  • Conversion paths mapped for the core pages
  • Wireframes for the templates that matter

Deliverables

navigation model template list content field map conversion path diagrams wireframes

UI & design system

04

Components drawn first, and the pages assembled second

Components come before pages. Type scale, spacing, color, and states are drawn first, then the page templates get assembled from them.

Key steps

  • Type scale, spacing, and color set as tokens
  • Component library drawn before any pages
  • Every template designed at three set widths
  • Accessibility checked during design work

Deliverables

Figma component library design tokens every template at three widths WCAG notes

Development

05

Where the WordPress website redesign process meets code

The route gets chosen here: custom theme, child theme, Elementor, or headless Next.js. The design leads and the tooling follows it.

Key steps

  • Custom theme, Elementor, or headless route
  • Block patterns that your editors can arrange
  • Forms and interactive parts coded to spec
  • Staging environment for review and sign-off

Deliverables

coded templates editor-ready patterns staging URL editor handover guide

QA, launch, & support

06

Testing, launch day, and the weeks that come after it

We test on staging across browsers and devices, deploy the redirects with the launch, then stay on hand through the weeks that follow.

Key steps

  • Cross-browser and device testing on staging
  • Redirects deployed at the moment of launch
  • Rankings and Core Web Vitals both monitored
  • Support through the weeks after launch day

Deliverables

QA report live redirect deployment analytics setup post-launch monitoring

Technology stack

Frameworks & technologies we use
WordPress Website Redesign Services
Webflow

A visual-first platform for fast, flexible, and SEO-friendly web development without coding limits.

WordPress Website Redesign Services
Wordpress

A versatile CMS with powerful plugins and themes, ideal for content-driven sites.

WordPress Website Redesign Services
Astro

A high-performance framework with static-site generation for ultra-fast loading and better SEO.

WordPress Website Redesign Services
React

A powerful framework for building fast, scalable, and interactive websites with a component-based architecture.

WordPress Website Redesign Services
Headless CMS

A flexible, API-driven solution for seamless content distribution across multiple platforms.

And much more
WORDPRESS WEBSITE FEATURES WE REDESIGN MOST OFTEN
When clients tell us the theme feels dated, these are the parts we redesign first
Nothing on this list is exotic. These fifteen elements are the baseline of any WordPress redesign, which is exactly why every one of them is in scope by default. Our WordPress web design services cover all fifteen.
WordPress Website Redesign Services
Header & navigation
We rework menu depth, mega-menu layout, sticky behavior, and the drawer on a phone screen.
WordPress Website Redesign Services
Hero & first screen
We redraw the first screen so the offer, the proof, and the action all arrive together.
WordPress Website Redesign Services
Homepage sections
We set section order and rhythm, then style every one of them to a single visual system.
WordPress Website Redesign Services
Service & landing templates
We give each template its own hierarchy, so a selling page stops reading like a blog.
WordPress Website Redesign Services
Blog archive template
We redesign listing layout, thumbnails, excerpt length, and pagination as archives grow.
WordPress Website Redesign Services
Single post template
Our designers tune measure, headings, pull quotes, and related posts for long reading.
WordPress Website Redesign Services
Category & author pages
We design the templates that ship unstyled with the theme and stay that way for years.
WordPress Website Redesign Services
Search results & 404
We give the search results page and the 404 the same layout logic as everything else.
WordPress Website Redesign Services
Forms & data capture
We restyle contact, quote, and multi-step forms until the plugin defaults stop showing.
WordPress Website Redesign Services
Footer
We arrange navigation, contact, legal, and social so the last screen on a page sells.
WordPress Website Redesign Services
Cards & components
We draw one card family for posts, services, team, and cases at every breakpoint size.
WordPress Website Redesign Services
Buttons, links & states
We draw hover, focus, active, and loading states once and apply them to every element.
WordPress Website Redesign Services
Typography scale
We hold sizes, weights, and line lengths in a single scale across every template used.
WordPress Website Redesign Services
Color, contrast & accessibility
Our designers check every text and every control pairing against WCAG contrast rules.
WordPress Website Redesign Services
Imagery, crops & media sizes
We standardize crops, focal points, and the image sizes WordPress generates per page.
WHERE OUR INDUSTRY EXPERIENCE RUNS DEEPEST
Five markets where we already know what the website has to prove before launch
Compliance, buying cycles, and who signs off all differ by market. We have delivered across many, with the deepest track record in the five below. As a WordPress website design company, we tune the content model and forms to each.
Every feature page looks the same, so the one that sells your product gets lost.
Where SaaS websites break:
  • Pricing table unreadable on a phone screen
  • Feature pages that all look identical inside
  • Signup CTA lost below the fold on mobile
  • Blog design nothing like the homepage design
How we fix it:
  • Pricing laid out for one-thumb reading now
  • Signup CTA anchored in view during scroll
  • One visual system across blog and pages too
  • Feature pages with distinct visual logic
Someone rebuilds each provider page by hand, and forty of them slowly drift apart.
Where healthcare websites break:
  • Provider photos in ten different image crops
  • Body text too low-contrast to pass WCAG now
  • Appointment form buried three clicks deep
  • Service pages written for clinicians only
How we fix it:
  • One portrait crop across every profile page
  • Contrast and focus states that meet WCAG
  • Booking reachable from every page template
  • Service pages rewritten in patient words
Students, parents, and faculty all land on one page, and none of it is for them.
Where EdTech websites break:
  • Program pages with no visual hierarchy at all
  • Apply button styled like every other link
  • One layout serving three audiences at once
  • Course lists as walls of dense grey text
How we fix it:
  • Program pages ranked by what matters most
  • Apply styled as the single primary action
  • Separate entry points for every audience here
  • Course lists redrawn as scannable cards now
Legal text keeps growing and pushes the sales message further down the page.
Where fintech websites break:
  • Disclosures crowding out the main message
  • Calculators unusable on small screens now
  • Trust marks scattered without any hierarchy
  • Charts that break at 400 pixels wide
How we fix it:
  • Disclosures placed without stealing focus
  • Calculators designed mobile-first, then up
  • Trust marks grouped where the eyes land first
  • Charts redrawn for every single breakpoint
The docs, the whitepaper, and the homepage look like three different companies.
Where Web3 websites break:
  • Whitepaper as a PDF with no web page at all
  • Token flow explained in dense paragraphs
  • Dark UI failing contrast tests on phones
  • Docs styled outside the main brand system
How we fix it:
  • Whitepaper published as a designed web page
  • Token flow shown as a clear visual sequence
  • Dark theme tested against the WCAG rules
  • Docs pulled inside the shared design system
Build what keeps users coming back
Strategy, design, and development, all working together
under one roof.
WordPress Website Redesign Services

Featured Projects

What happens when you redesign your site with a strategy
See how our website design and development teams helped product-driven companies

redesign sites

for better performance, higher conversion, and long-term scalability.
#UX audit #Website redesign
Artisan — the ‘stop hiring humans’ AI agent startup
Artisan WordPress Website Redesign ServicesUSA
Results

Repositioned as a premium AI platform

20+ marketing pages launched in less than 1 month

Scalable foundation for growth

#website design
Merchant Tech — transforming merchant operations into a simpler, more transparent experience
Tyler Ussery WordPress Website Redesign ServicesUSA
Results

Clear product positioning

Faster path to trust

Simpler decision making

#Website design #Website development
Shaga Odyssey – an award-winning web3 gamepad platform
Shaga.xyz WordPress Website Redesign ServicesUSA
Tech Stack

Webflow

Timeline

5 months

Results

+40% increase in user engagement

3x faster platform navigation

Awwwards "Site of the Day" for Best Interactive Design

What Our Clients Say

About our approach to digital product design and development

WordPress Website Redesign Services

Craig Tortolani

CPO at Dekryption Labs
WordPress Website Redesign Services

Ash Bryant

Founder of Hormn

The design team is truly world-class, excelling in both user interface design and creating solutions optimized for conversion.

WordPress Website Redesign Services

KlickEx Team

WordPress Website Redesign Services

George Fry

Founder at Neap

The quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.

WordPress Website Redesign Services

Andre Guerra

Co-Owner at RADCAT Design
WordPress Website Redesign Services

Kevin Alvarez

Founder & General Partner, Predictive

Phenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.

WORDPRESS WEBSITE REDESIGN COST

Cost factors to consider when redesigning your WordPress website?
Published ranges run from a few thousand to several hundred thousand, which tells you nothing about your own project. The WordPress redesign cost comes down to the six things below, and every quote we send names each one.

What influences your WordPress website redesign cost?

01
Number of page types
Ten pages on three templates cost less than ten separate layouts.
02
Size of the archive
Eighty posts and fifteen years of archive are different jobs.
03
Which route the project takes
Child theme, custom theme, and headless are three price brackets.
04
Integrations
Forms, CRM, booking, payments, and search each add to the scope.
05
Languages and regions
Every extra language multiplies templates and the navigation.
06
Who supplies the content
Copy, photography, and illustration come from you or from us.
Build what keeps users coming back
Strategy, design, and development, all working together
under one roof.
WordPress Website Redesign Services

HOW TO WORK WITH US

Three ways to run WordPress website redesign services with our team
Partner with a full-cycle product design company
We work as your long-term product design and development partner, owning strategy, discovery, design, dev, QA, and scaling iterations. This is not a “project”— it’s your full product team.
Best for
  • Founders who want a senior team thinking beyond sprints
  • Startups scaling beyond MVP and needing deep product ownership
What you get
  • Expert team aligned with your roadmap, KPIs, and business goals
  • Strategic discovery, UX systems
Hire a full-stack dedicated team
We deliver your product from idea to launch—fast and lean. You get execution-ready design and development support with a clear project scope and delivery timeline.
Best for
  • MVPs or feature builds with a defined goal and launch window
  • Pre-seed and seed startups that need to ship without building an in-house team
What you get
  • UI/UX, development, QA, and PM in one dedicated team
  • Clear scope, fixed timeline, efficient delivery
Augment your existing team
We provide developers, designers, and QA engineers to integrate with your team, helping you scale fast while keeping full control over execution.
Best for
  • Startups needing specialized expertise without long-term hiring
  • Seed & Series A+ startups looking to accelerate development
What you get
  • Embedded designers, developers, or product managers to fill skill gaps
  • Faster product delivery without the hiring delays & overhead costs
Benefits

Why companies pick us to redesign websites on wordpress

Design that meets regulation
HIPAA-compliant and GDPR-aligned expertise for Healthcare and beyond.

Since 2019, we’ve built HIPAA-compliant and GDPR-aligned delivery practices and earned industry recognition, delivering hundreds of products in Healthcare, SaaS, FinTech, and EdTech — where compliance and UX go hand in hand.

Design that lasts beyond trends
We don’t chase fads. We build digital products that stay relevant.

Our work looks sharp today and stays usable tomorrow — designed around long-term value, not short-term gimmicks. Scalable systems, brand consistency, and smart UX that grows with your product.

Design that’s developer-ready
We design for implementation, not handoff.

Every component is built with devs in mind: design tokens, accessibility, reusability, and real-world constraints. We collaborate with your team, reuse existing elements, and stay involved until everything’s live.

Local presence. Global delivery
Work directly with the doers — not a chain of account managers.

Collaborate with UX strategists in North America, while our senior design and development teams in Europe deliver fast, consistent results. We integrate into your tools and workflow, working as part of your team — from a single embedded designer to a full product squad.

AWARD-WINNING PRODUCT DEVELOPMENT, RECOGNIZED WORLDWIDE

Wins that inspire us forward
WordPress Website Redesign Services

Top product design company 2024

WordPress Website Redesign Services

One of Dribbble’s top rated design agencies

WordPress Website Redesign Services

Red Dot Award winner in app design category

WordPress Website Redesign Services

Nominations for several projects across different categories

WordPress Website Redesign Services

Site of the Day & honorable mentions

40+
others

Related Services

Services that pair well with your WordPress redesign, before it or after it
Branding

Develop a brand that resonates — visually, emotionally, and strategically.

UX audit

Identify usability bottlenecks, improve engagement, and optimize for conversions.

Web development

Custom web solutions, from complex platforms to interactive dashboards and scalable SaaS products, designed to boost functionality and drive growth.

Frequently Asked Questions

Questions already
answered
01
How to redesign a website in WordPress?

Start with an inventory rather than a layout. List every URL, template, plugin, and custom post type, then check analytics for which pages earn traffic. Decide what stays, what gets rewritten, and what retires, then write the redirect map before design begins. Teams asking how to redesign a website using WordPress usually buy a theme first, which locks the layout. Working the other way round, our WordPress website design services open with the audit.

02
Why should I consider WordPress redesign services for my existing site?

Your content, your rankings, and your editors all stay where they are. Moving to another platform means re-creating the content model, retraining the people who publish, and redoing integrations that already work. Teams who come to us for WordPress website redesign services keep the CMS and change everything visitors see, which makes it a shorter project and a cheaper one. Years of posts and PDFs stay indexed at the addresses they already hold today.

03
How is a redesign different from building a new WordPress site?

A new website starts from a blank page. A redesign starts from an inventory of what already exists, which is the harder and the more valuable part of the job. Anyone asking how to redesign a WordPress website is really asking how to carry fifteen years of content, links, and rankings across without losing any of them. Owners who set out to redesign website WordPress projects find that the audit and the redirect map together carry most of the work.

04
Can you redesign any type of WordPress website?

Yes. Owners who plan to redesign website WordPress properties come to us with storefronts, publisher archives, member portals, directories, booking systems, and multiregional page trees. Each one carries its own templates, its own plugins, and its own set of things that tend to break, so the audit always comes first in every single case. Anyone buying WordPress website development services from us gets a scope written against exactly what the audit finds.

05
How long does a WordPress redesign take?

The audit sets the schedule before any design work begins, and the six cost variables decide what it looks like. A visual refresh on your existing templates moves fastest, while a full redesign with content triage and an entirely new page structure takes the longest. For scale, Artisan launched more than twenty marketing pages with us in under a single month, and every redesign we quote arrives with all six of its stages dated on the plan, stage by stage.