WordPress Website Redesign Services

You have been trusted for decades. Your WordPress website should show it

20+ pages live in one month. 35% conversion lift. Awwwards Site of the Day. Recent results from brands whose websites we redesigned. Yours, on WordPress, gets the same team across audit, design, development, migration, and launch.

Let’s talk View cases

Your next growth stage starts with the right WordPress website redesign partner — at launch, or at scale

DESIGNING PLATFORMS FOR STARTUPS BACKED BY

and more

phenomenon studio IN NUMBERS

500M+

investments raised by our clients

avg projects per client — most come back

5.0

on clutch — 50+ reviews

35%

conversion lift — klickex case

You earned the credibility. The website buries it

Reverse-engineer what makes a three-year-old competitor look like the safe choice

Launched fifteen years ago, the website still works. Someone patched the menu, a plugin update broke the forms, and the CSS written for each fix is still there. Teams ordering a

WordPress website redesign

from us bring the same three problems.

We lost a pitch to a firm three years old. A prospect told us our website looked outdated.

Stanford's credibility research confirmed that buyers judge a company by its website. That is how a younger firm with a flashier website takes your prospect. By running research, UI/UX, and front-end code as one team, our WordPress website design agency makes your website match you.

We have maybe 300 blog posts and tens of PDFs. Does any of it survive a redesign intact?

Nothing should be deleted by accident, and nothing should be carried over by default. Before any design work starts, a WordPress website redesign at Phenomenon Studio scores every URL, image, and PDF on organic traffic, conversions, and positioning fit. Winners move across on redirects, and the rest get reworked or retired.

On phones our columns collide, and the contact form looks broken. Every fix needs custom CSS.

WordPress themes such as Avada and Divi, along with the WPBakery builder, render layouts through shortcodes, so columns collide on phones and form fields fall back to plugin CSS. Teams coming to us for WordPress website development services get a custom theme, Elementor, or headless Next.js fitted to their needs.

OUR WORDPRESS WEBSITE REDESIGN SERVICES

Fifteen deliverables across everything a WordPress redesign touches, done by one team

Working from your business goals, content structure, and existing stack, our WordPress website design services cover the full cycle. We run every redesign across the three groups below, at whatever depth the audit calls for.

UX/UI
Architecture
Performance

Design work that makes decades of expertise visible again

UX audit & research

We read heatmaps, scroll depth, and search data to find which templates lose your visitors.

UI design & page templates

Our designers draw every template in Figma, from the homepage to the deep service pages.

Brand & identity refresh

We align logo, palette, and typography with how the company presents itself to buyers now.

Design system & UI kit

We hand your marketing team one component library, so new pages match without a designer.

CRO & analytics

We rework conversion paths around what analytics show, then measure again after launch.

The WordPress architecture that fits the project and the budget

Custom theme development

We code a theme from your Figma files, with no marketplace defaults sitting underneath it.

Elementor redesign

We design inside Elementor when your team wants to keep editing their pages visually.

Headless redesign

Our developers keep WordPress as the CMS and render pages through a Next.js front end.

Child theme & starter framework

We work on a child theme and a lean starter when the budget favors one targeted change.

Legacy theme extraction

We unpick shortcode markup so your content lands in clean fields your editors can use.

Structure, speed, and search handled inside the same sprint

Site mapping & migration

Our SEO team maps and redirects every indexed URL before launch, carrying schema across.

Core Web Vitals & performance

We trim render-blocking assets until mobile Core Web Vitals clear Google's thresholds.

Content architecture & ACF

We model content into labeled fields, so your marketing team can update pages without touching layout.

Accessibility & WCAG compliance

We check contrast, focus states, and keyboard paths across every template, form, and menu.

Plugin audit & consolidation

We cut the plugin count to what earns its place and resolve conflicts before launch day.

SHAPES A WORDPRESS WEBSITE REDESIGN CAN TAKE

Whatever your business needs the website to do, we design and code it on WordPress

A store and a publisher need different answers to the same question. Owners who set out to

redesign website WordPress

properties fall into one of the six below, and each one carries its own templates, content model, and risks.

WooCommerce redesign

Catalog, product templates, and checkout redrawn while every SKU, review, and order history stays in place.

WooCommerce redesign

Best for retailers whose storefront predates their current catalog.

Let’s discuss

Best for retailers whose storefront predates their current catalog.

Let’s discuss

Multiregional redesign

Country and language variants with their own page trees, hreflang, and a content model carrying translations.

Multiregional redesign

Best for companies selling into several countries from one domain.

Let’s discuss

Best for companies selling into several countries from one domain.

Let’s discuss

Publisher redesign

High-volume archives, category and author templates, and ad placements rebalanced against Core Web Vitals.

Publisher redesign

Best for editorial teams sitting on years of archived articles.

Let’s discuss

Best for editorial teams sitting on years of archived articles.

Let’s discuss

Gated portal redesign

Logins, member-only content, renewals, and account areas redesigned without disturbing anybody's access.

Gated portal redesign

Best for associations, subscriptions, and client-only content areas.

Let’s discuss

Best for associations, subscriptions, and client-only content areas.

Let’s discuss

Directory redesign

Listings, filters, search facets, and submission forms moved onto custom post types your editors control.

Directory redesign

Best for job boards, property portals, and supplier registries.

Let’s discuss

Best for job boards, property portals, and supplier registries.

Let’s discuss

Booking website redesign

Appointments, availability, and intake forms redesigned so every booking survives the move to the website.

Booking website redesign

Best for clinics, studios, and trades that take bookings online.

Let’s discuss

Best for clinics, studios, and trades that take bookings online.

Let’s discuss

Build what keeps users coming back

Strategy, design, and development, all working together
under one roof.

Get in touch

INSIDE OUR WORDPRESS WEBSITE REDESIGN PROCESS

Six stages run on every redesign project we take on, WordPress included

Each stage closes with deliverables you review before the next one opens. Our WordPress website redesign services cover all six under one team, and the specifics of your own project get settled on a call first.

Discovery & research

Identifying what’s holding your site back

We open every project inside your WordPress admin: the theme, the plugin list, the custom post types, and the templates nobody opens.

Key steps

Theme, plugin, and custom post type audit
Analytics, Search Console, and heatmap review
Full template inventory across page types
Interviews with the people who publish here

Deliverables

theme and plugin report template inventory analytics summary page-level issue log

Technical SEO & site architecture

URLs, content, and the structure the new website will use

Every URL, image, and PDF is inventoried and scored. Sitemap, URL structure, and the redirect map are all agreed at this second stage.

Key steps

Every single URL, image, and PDF inventoried
Traffic, conversion, and ranking scoring
Redirect map drafted and then signed off
Sitemap and URL structure agreed up front

Deliverables

content scoring sheet keep-rewrite-retire list redirect map sitemap metadata plan

UX & wireframes

The shape of every page gets settled before the surface

Sitemap, navigation, template list, and conversion paths for the pages that sell. Wireframes settle structure while changes stay cheap.

Key steps

Template list confirmed with stakeholders
Content fields defined for each page type
Conversion paths mapped for the core pages
Wireframes for the templates that matter

Deliverables

navigation model template list content field map conversion path diagrams wireframes

UI & design system

Components drawn first, and the pages assembled second

Components come before pages. Type scale, spacing, color, and states are drawn first, then the page templates get assembled from them.

Key steps

Type scale, spacing, and color set as tokens
Component library drawn before any pages
Every template designed at three set widths
Accessibility checked during design work

Deliverables

Figma component library design tokens every template at three widths WCAG notes

Development

Where the WordPress website redesign process meets code

The route gets chosen here: custom theme, child theme, Elementor, or headless Next.js. The design leads and the tooling follows it.

Key steps

Custom theme, Elementor, or headless route
Block patterns that your editors can arrange
Forms and interactive parts coded to spec
Staging environment for review and sign-off

Deliverables

coded templates editor-ready patterns staging URL editor handover guide

QA, launch, & support

Testing, launch day, and the weeks that come after it

We test on staging across browsers and devices, deploy the redirects with the launch, then stay on hand through the weeks that follow.

Key steps

Cross-browser and device testing on staging
Redirects deployed at the moment of launch
Rankings and Core Web Vitals both monitored
Support through the weeks after launch day

Deliverables

QA report live redirect deployment analytics setup post-launch monitoring

Technology stack

Frameworks & technologies we use

Webflow

A visual-first platform for fast, flexible, and SEO-friendly web development without coding limits.

Wordpress

A versatile CMS with powerful plugins and themes, ideal for content-driven sites.

Astro

A high-performance framework with static-site generation for ultra-fast loading and better SEO.

React

A powerful framework for building fast, scalable, and interactive websites with a component-based architecture.

Headless CMS

A flexible, API-driven solution for seamless content distribution across multiple platforms.

And much more

WORDPRESS WEBSITE FEATURES WE REDESIGN MOST OFTEN

When clients tell us the theme feels dated, these are the parts we redesign first

Nothing on this list is exotic. These fifteen elements are the baseline of any WordPress redesign, which is exactly why every one of them is in scope by default. Our WordPress web design services cover all fifteen.

Header & navigation

We rework menu depth, mega-menu layout, sticky behavior, and the drawer on a phone screen.

Hero & first screen

We redraw the first screen so the offer, the proof, and the action all arrive together.

Homepage sections

We set section order and rhythm, then style every one of them to a single visual system.

Service & landing templates

We give each template its own hierarchy, so a selling page stops reading like a blog.

Blog archive template

We redesign listing layout, thumbnails, excerpt length, and pagination as archives grow.

Single post template

Our designers tune measure, headings, pull quotes, and related posts for long reading.

Category & author pages

We design the templates that ship unstyled with the theme and stay that way for years.

Search results & 404

We give the search results page and the 404 the same layout logic as everything else.

Forms & data capture

We restyle contact, quote, and multi-step forms until the plugin defaults stop showing.

Footer

We arrange navigation, contact, legal, and social so the last screen on a page sells.

Cards & components

We draw one card family for posts, services, team, and cases at every breakpoint size.

Buttons, links & states

We draw hover, focus, active, and loading states once and apply them to every element.

Typography scale

We hold sizes, weights, and line lengths in a single scale across every template used.

Color, contrast & accessibility

Our designers check every text and every control pairing against WCAG contrast rules.

Imagery, crops & media sizes

We standardize crops, focal points, and the image sizes WordPress generates per page.

WHERE OUR INDUSTRY EXPERIENCE RUNS DEEPEST

Five markets where we already know what the website has to prove before launch

Compliance, buying cycles, and who signs off all differ by market. We have delivered across many, with the deepest track record in the five below. As a WordPress website design company, we tune the content model and forms to each.

Every feature page looks the same, so the one that sells your product gets lost.

Where SaaS websites break:

Pricing table unreadable on a phone screen
Feature pages that all look identical inside
Signup CTA lost below the fold on mobile
Blog design nothing like the homepage design

How we fix it:

Pricing laid out for one-thumb reading now
Signup CTA anchored in view during scroll
One visual system across blog and pages too
Feature pages with distinct visual logic

Explore

Someone rebuilds each provider page by hand, and forty of them slowly drift apart.

Where healthcare websites break:

Provider photos in ten different image crops
Body text too low-contrast to pass WCAG now
Appointment form buried three clicks deep
Service pages written for clinicians only

How we fix it:

One portrait crop across every profile page
Contrast and focus states that meet WCAG
Booking reachable from every page template
Service pages rewritten in patient words

Explore

Students, parents, and faculty all land on one page, and none of it is for them.

Where EdTech websites break:

Program pages with no visual hierarchy at all
Apply button styled like every other link
One layout serving three audiences at once
Course lists as walls of dense grey text

How we fix it:

Program pages ranked by what matters most
Apply styled as the single primary action
Separate entry points for every audience here
Course lists redrawn as scannable cards now

Explore

Legal text keeps growing and pushes the sales message further down the page.

Where fintech websites break:

Disclosures crowding out the main message
Calculators unusable on small screens now
Trust marks scattered without any hierarchy
Charts that break at 400 pixels wide

How we fix it:

Disclosures placed without stealing focus
Calculators designed mobile-first, then up
Trust marks grouped where the eyes land first
Charts redrawn for every single breakpoint

Explore

The docs, the whitepaper, and the homepage look like three different companies.

Where Web3 websites break:

Whitepaper as a PDF with no web page at all
Token flow explained in dense paragraphs
Dark UI failing contrast tests on phones
Docs styled outside the main brand system

How we fix it:

Whitepaper published as a designed web page
Token flow shown as a clear visual sequence
Dark theme tested against the WCAG rules
Docs pulled inside the shared design system

Explore

Build what keeps users coming back

Strategy, design, and development, all working together
under one roof.

Get in touch

Featured Projects

What happens when you redesign your site with a strategy

See how our website design and development teams helped product-driven companies

redesign sites

for better performance, higher conversion, and long-term scalability.

#UX audit #Website redesign

Artisan — the ‘stop hiring humans’ AI agent startup

Artisan

USA

Results

Repositioned as a premium AI platform

20+ marketing pages launched in less than 1 month

Scalable foundation for growth

Explore

#website design

Merchant Tech — transforming merchant operations into a simpler, more transparent experience

Tyler Ussery WordPress Website Redesign Services

USA

Results

Clear product positioning

Faster path to trust

Simpler decision making

Explore

Shaga Odyssey – an award-<wbr>winning web3 gamepad platform - image cover

#Website design #Website development

Shaga Odyssey – an award-winning web3 gamepad platform

Shaga.xyz

USA

Tech Stack

Webflow

Timeline

5 months

Results

+40% increase in user engagement

3x faster platform navigation

Awwwards "Site of the Day" for Best Interactive Design

Explore

Explore All Cases

What Our Clients Say

About our approach to digital product design and development

5.0

4.9

Craig Tortolani

CPO at Dekryption Labs

Ash Bryant

Founder of Hormn

The design team is truly world-class, excelling in both user interface design and creating solutions optimized for conversion.

KlickEx Team

George Fry

Founder at Neap

The quality of the designs is fantastic. Phenomenon Studio works at speed and is extremely punctual with timelines. They deliver top-notch outcomes with exceptional designs.

Andre Guerra

Co-Owner at RADCAT Design

Kevin Alvarez

Founder & General Partner, Predictive

Phenomenon Studio's ability to translate concepts and rough design mock-ups into high-fidelity assets, designs, and visuals was very impressive. The goal was to maintain simple elegance in the design aesthetic, and they did it very well.

WORDPRESS WEBSITE REDESIGN COST

Cost factors to consider when redesigning your WordPress website?

Published ranges run from a few thousand to several hundred thousand, which tells you nothing about your own project. The WordPress redesign cost comes down to the six things below, and every quote we send names each one.

What influences your WordPress website redesign cost?

Number of page types

Ten pages on three templates cost less than ten separate layouts.

Size of the archive

Eighty posts and fifteen years of archive are different jobs.

Which route the project takes

Child theme, custom theme, and headless are three price brackets.

Integrations

Forms, CRM, booking, payments, and search each add to the scope.

Languages and regions

Every extra language multiplies templates and the navigation.

Who supplies the content

Copy, photography, and illustration come from you or from us.

Build what keeps users coming back

Strategy, design, and development, all working together
under one roof.

Get in touch

HOW TO WORK WITH US

Three ways to run WordPress website redesign services with our team

Outsource
Dedicated team
Team extension

Explore All

Partner with a full-cycle product design company

We work as your long-term product design and development partner, owning strategy, discovery, design, dev, QA, and scaling iterations. This is not a “project”— it’s your full product team.

Best for

Founders who want a senior team thinking beyond sprints
Startups scaling beyond MVP and needing deep product ownership

What you get

Expert team aligned with your roadmap, KPIs, and business goals
Strategic discovery, UX systems

Hire Your Full-Cycle Team

Hire a full-stack dedicated team

We deliver your product from idea to launch—fast and lean. You get execution-ready design and development support with a clear project scope and delivery timeline.

Best for

MVPs or feature builds with a defined goal and launch window
Pre-seed and seed startups that need to ship without building an in-house team

What you get

UI/UX, development, QA, and PM in one dedicated team
Clear scope, fixed timeline, efficient delivery

Get Your Dedicated Team

Augment your existing team

We provide developers, designers, and QA engineers to integrate with your team, helping you scale fast while keeping full control over execution.

Best for

Startups needing specialized expertise without long-term hiring
Seed & Series A+ startups looking to accelerate development

What you get

Embedded designers, developers, or product managers to fill skill gaps
Faster product delivery without the hiring delays & overhead costs

Hire Your Full-Cycle Team

Explore All

Benefits

Why companies pick us to redesign websites on wordpress

Design that meets regulation

HIPAA-compliant and GDPR-aligned expertise for Healthcare and beyond.

Since 2019, we’ve built HIPAA-compliant and GDPR-aligned delivery practices and earned industry recognition, delivering hundreds of products in Healthcare, SaaS, FinTech, and EdTech — where compliance and UX go hand in hand.

Design that lasts beyond trends

We don’t chase fads. We build digital products that stay relevant.

Our work looks sharp today and stays usable tomorrow — designed around long-term value, not short-term gimmicks. Scalable systems, brand consistency, and smart UX that grows with your product.

Design that’s developer-ready

We design for implementation, not handoff.

Every component is built with devs in mind: design tokens, accessibility, reusability, and real-world constraints. We collaborate with your team, reuse existing elements, and stay involved until everything’s live.

Local presence. Global delivery

Work directly with the doers — not a chain of account managers.

Collaborate with UX strategists in North America, while our senior design and development teams in Europe deliver fast, consistent results. We integrate into your tools and workflow, working as part of your team — from a single embedded designer to a full product squad.

AWARD-WINNING PRODUCT DEVELOPMENT, RECOGNIZED WORLDWIDE

Wins that inspire us forward

Related Services

Services that pair well with your WordPress redesign, before it or after it

Branding

Develop a brand that resonates — visually, emotionally, and strategically.

Explore

UX audit

Identify usability bottlenecks, improve engagement, and optimize for conversions.

Explore

Web development

Custom web solutions, from complex platforms to interactive dashboards and scalable SaaS products, designed to boost functionality and drive growth.

Explore

Frequently Asked Questions

Questions already
answered

How to redesign a website in WordPress?

Start with an inventory rather than a layout. List every URL, template, plugin, and custom post type, then check analytics for which pages earn traffic. Decide what stays, what gets rewritten, and what retires, then write the redirect map before design begins. Teams asking how to redesign a website using WordPress usually buy a theme first, which locks the layout. Working the other way round, our WordPress website design services open with the audit.

Why should I consider WordPress redesign services for my existing site?

Your content, your rankings, and your editors all stay where they are. Moving to another platform means re-creating the content model, retraining the people who publish, and redoing integrations that already work. Teams who come to us for WordPress website redesign services keep the CMS and change everything visitors see, which makes it a shorter project and a cheaper one. Years of posts and PDFs stay indexed at the addresses they already hold today.

How is a redesign different from building a new WordPress site?

A new website starts from a blank page. A redesign starts from an inventory of what already exists, which is the harder and the more valuable part of the job. Anyone asking how to redesign a WordPress website is really asking how to carry fifteen years of content, links, and rankings across without losing any of them. Owners who set out to redesign website WordPress projects find that the audit and the redirect map together carry most of the work.

Can you redesign any type of WordPress website?

Yes. Owners who plan to redesign website WordPress properties come to us with storefronts, publisher archives, member portals, directories, booking systems, and multiregional page trees. Each one carries its own templates, its own plugins, and its own set of things that tend to break, so the audit always comes first in every single case. Anyone buying WordPress website development services from us gets a scope written against exactly what the audit finds.

How long does a WordPress redesign take?

The audit sets the schedule before any design work begins, and the six cost variables decide what it looks like. A visual refresh on your existing templates moves fastest, while a full redesign with content triage and an entirely new page structure takes the longest. For scale, Artisan launched more than twenty marketing pages with us in under a single month, and every redesign we quote arrives with all six of its stages dated on the plan, stage by stage.