Logo idea

The logo is presented in massive bold type. He has a powerful and brutal character that perfectly reflects the nature of youth and parties. The squashed letters convey the state of a drunken party and fucked up people. The main version of the logo is a one-line version, but there are also more compact two-line versions, with right and left alignment. They are secondary to use.

Character Trait

Likeable, Non-Negotiable, Daring, Funny

Main colors

There are two primary colors in the corporate style – Black and White. Black and white are text colors and backgrounds (white text on black and vice versa). There are also three complementary colors – 2 shades of gray and neon yellow. Gray color can be used in small quantities for various icons, auxiliary elements, and text. Neon Yellow is also used sparingly for icons, additional elements, and text, but as an accent color.

Font styles

Cabinet Grotesk is a family of contemporary fonts. In terms of design, Cabinet Grotesk is a sans; however, its letters feature the kind of stroke contrast that sets them apart from other sans serifs.

Ucked has become the project that allowed us to apply the best practices of user interaction, improve current flows and add new features which both users and the app would benefit from. And what’s even more important, we’ve become a part of something great that helps people be happier, more sensible, and more understanding.