Valeriia Varlamova, Phenomenon Author

Valeriia Varlamova Project Manager

Professional Profile Valeria Varlamova is a Project Manager with a background in project management and business analytics. She focuses on supporting structured project delivery, coordinating teams, and ensuring that project requirements align with client expectations. Role at Phenomenon Studio At Phenomenon Studio, Valeria contributes to project coordination and delivery processes, supporting teams in maintaining clear workflows, effective communication, and organized project execution. Core Expertise Project coordination and delivery support / Agile methodologies (Scrum and Kanban) / Waterfall project management principles / Risk and quality management / Client expectation management / Functional and technical project analysis Industries & Product Types Digital product development / Web platforms and applications / Technology-driven digital solutions

Valeriia Varlamova

Aug 19, 2025 6 min read

Why creative projects need different project management tactics

Creative projects like branding, campaigns, or bold interface design don’t follow a straight line. Unlike product-focused projects, they require flexibility, open communication, and alignment with evolving client vision. Learn why traditional project management tactics fall short and what works instead.

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