SWOT-analysis is a method of competitor analysis, which identifies the main strengths, weaknesses and key functions of direct and non-direct competitors in order to dive into the product and determine its further development strategy.
To analyze the product more accurately, one of the methods we use is persona formation to understand the main needs and problems faced by the target audience of the product. To form personas, we use interviews with users, categorize them and synthesize the main personas from real user data.
The process the consumer goes through when he seeks to transform his existing life situation into a desirable one, but cannot because there are constraints that stop it. Always based on personas and their pain points.
Interaction patterns are widespread solutions to common usability problems. They are ready-made UX solutions that can be adopted, modified, improved and used in any environment, as long as it solves the user’s problem.
In design, an interactive pattern is usually associated with some large-scale feature, but in fact even a small component can have its own interaction pattern.
As a final delivery, you will get detailed technical requirements.
The discovery phase assists with organizing the development process properly and connecting your business goals with the demands of your users. This stage also helps make cost savings on design and development, as it means that fewer iterations are needed.
What are the next steps?
You can also check out all the next steps of the project at this link:
We’ve collected all frequently asked questions from our clients. But if you still have some questions don’t shy - drop us a line!
What is the Discovery Stage?
The Discovery stage assists with organizing the design & development process properly and connecting your business goals with the demands of your users. This stage also helps save costs on design and development, as it means that fewer iterations are needed.
Why do I need the Discovery Stage? I have all the materials I need.
The main task of the Discovery Stage is to decide on the functionality of the product and identify the potential pitfalls of the product. If your materials cover it, that’s great. We are very flexible and don’t offer you services you don’t need. We’ll take all your materials, scrutinize them, and recommend only the services you need.
Is the Discovery Stage something included in the general scope of work?
No, this is an additional service. From our perspective it allows us to dive as deep as we can into your project. From your perspective it allows you to save some costs by discovering pitfalls and how to avoid them.
What are the deliverables for the Discovery Stage?
Business Analysis (analysis of the subject area, Identification of current problems and their solutions, recommendations, and advice on solution implementation as well as a prioritized feature list), UX Research (which includes a target audience analysis, audit of the current product, competitor analysis, and implementation roadmap), Architecture assessment (this includes an app map & low-fidelity wireframes)
Who takes part in the Discovery stage?
During the Discovery phase of the project, a team of experts is involved. These include a Business Analyst who focuses on identifying requirements, prioritizing features, and creating user stories. Additionally, a UX/UI designer is responsible for conducting UX research and designing the informational architecture.