Loading: 001What is included in the Discovery Phase? - Photo 1
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Research stages
We define current problems and their solutions, make recommendations and advice on solution implementation.
Stage 1
Current Product Analysis

We define current problems and their solutions, make recommendations and advice on solution implementation.

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Stage 2
SWOT-analysis

SWOT-analysis is a method of competitor analysis, which identifies the main strengths, weaknesses and key functions of direct and non-direct competitors in order to dive into the product and determine its further development strategy.

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Stage 3
User Interview (optional)

When launching a new product, we can identify the audience segments, their real pains and needs, as well as determine which of the CA segments the product will be focused on.

If the product has already been launched, we can consider the user experience and hypothesize about improving the product.

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Stage 4
Persona Analisys

To analyze the product more accurately, one of the methods we use is persona formation to understand the main needs and problems faced by the target audience of the product. To form personas, we use interviews with users, categorize them and synthesize the main personas from real user data.

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Stage 5
Jobs to be done

The process the consumer goes through when he seeks to transform his existing life situation into a desirable one, but cannot because there are constraints that stop it. Always based on personas and their pain points.

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Analysis stages
We define current problems and their solutions, make recommendations and advice on solution implementation.
Stage 1
Features List

The list of features is a general list of all the functionality of the product. It is the final stage of all stages of research. It forms the basis of the future product.

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Stage 2
Implementation Roadmap

Not all of the features in a project turn out to be as important as they seem at first glance. This step helps you stay focused and save the team's time.

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Stage 3
Informational Architecture

The information architecture is a hierarchical visual diagram of the product that shows how the screens are interconnected and what functionality each of them has.

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Stage 4
Interaction Patterns

Interaction patterns are widespread solutions to common usability problems. They are ready-made UX solutions that can be adopted, modified, improved and used in any environment, as long as it solves the user's problem.

In design, an interactive pattern is usually associated with some large-scale feature, but in fact even a small component can have its own interaction pattern.

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Final delivery

As a final delivery, you will get detailed technical requirements.

The discovery phase assists with organizing the development process properly and connecting your business goals with the demands of your users. This stage also helps make cost savings on design and development, as it means that fewer iterations are needed.

What are the next steps?

You can also check out all the next steps of the project at this link:

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FAQ’s
We’ve collected all frequently asked questions from our clients. But if you still have some questions don’t shy - drop us a line!
Why do I need UX-research?

{Problem description in details} A brand system is something every business needs. We’ve seen what branding can do. It’s the best way to impress your customers and paint the right image.

Why do I need UX-research?

{Problem description in details} A brand system is something every business needs. We’ve seen what branding can do. It’s the best way to impress your customers and paint the right image.

Why do I need UX-research?

{Problem description in details} A brand system is something every business needs. We’ve seen what branding can do. It’s the best way to impress your customers and paint the right image.

Why do I need UX-research?

{Problem description in details} A brand system is something every business needs. We’ve seen what branding can do. It’s the best way to impress your customers and paint the right image.

Why do I need UX-research?

{Problem description in details} A brand system is something every business needs. We’ve seen what branding can do. It’s the best way to impress your customers and paint the right image.

Why do I need UX-research?

{Problem description in details} A brand system is something every business needs. We’ve seen what branding can do. It’s the best way to impress your customers and paint the right image.