What is included in the Discovery Phase?

Research stages

We define current problems and their solutions, make recommendations and advice on solution implementation.

What is included in the Discovery Phase? - Photo 1

Stage 1

Current Product Analysis

We define current problems and their solutions, make recommendations and advice on solution implementation.

See example

Stage 2

SWOT-analysis

SWOT-analysis is a method of competitor analysis, which identifies the main strengths, weaknesses and key functions of direct and non-direct competitors in order to dive into the product and determine its further development strategy.

See example

Stage 3

User Interview (optional)

When launching a new product, we can identify the audience segments, their real pains and needs, as well as determine which of the CA segments the product will be focused on.

If the product has already been launched, we can consider the user experience and hypothesize about improving the product.

See example

Stage 4

Persona Analisys

To analyze the product more accurately, one of the methods we use is persona formation to understand the main needs and problems faced by the target audience of the product. To form personas, we use interviews with users, categorize them and synthesize the main personas from real user data.

See example

Stage 5

Jobs to be done

The process the consumer goes through when he seeks to transform his existing life situation into a desirable one, but cannot because there are constraints that stop it. Always based on personas and their pain points.

See example

Analysis stages

We define current problems and their solutions, make recommendations and advice on solution implementation.

What is included in the Discovery Phase? - Photo 2

Stage 1

Features List

The list of features is a general list of all the functionality of the product. It is the final stage of all stages of research. It forms the basis of the future product.

See example

Stage 2

Implementation Roadmap

Not all of the features in a project turn out to be as important as they seem at first glance. This step helps you stay focused and save the team’s time.

See example

Stage 3

Informational Architecture

The information architecture is a hierarchical visual diagram of the product that shows how the screens are interconnected and what functionality each of them has.

See example

Stage 4

Interaction Patterns

Interaction patterns are widespread solutions to common usability problems. They are ready-made UX solutions that can be adopted, modified, improved and used in any environment, as long as it solves the user’s problem.

In design, an interactive pattern is usually associated with some large-scale feature, but in fact even a small component can have its own interaction pattern.

See example

Final delivery

As a final delivery, you will get detailed technical requirements.

The discovery phase assists with organizing the development process properly and connecting your business goals with the demands of your users. This stage also helps make cost savings on design and development, as it means that fewer iterations are needed.

What are the next steps?

You can also check out all the next steps of the project at this link:

View our deck

What is included in the Discovery Phase? - Photo 3

FAQ's

We’ve collected all frequently asked questions from our clients. But if you still have some questions don’t shy - drop us a line!

What is the Discovery Stage?

The Discovery stage assists with organizing the design & development process properly and connecting your business goals with the demands of your users. This stage also helps save costs on design and development, as it means that fewer iterations are needed.

Why do I need the Discovery Stage? I have all the materials I need.

The main task of the Discovery Stage is to decide on the functionality of the product and identify the potential pitfalls of the product. If your materials cover it, that’s great. We are very flexible and don’t offer you services you don’t need. We’ll take all your materials, scrutinize them, and recommend only the services you need.

Is the Discovery Stage something included in the general scope of work?

No, this is an additional service. From our perspective it allows us to dive as deep as we can into your project. From your perspective it allows you to save some costs by discovering pitfalls and how to avoid them.

What are the deliverables for the Discovery Stage?

Business Analysis (analysis of the subject area, Identification of current problems and their solutions, recommendations, and advice on solution implementation as well as a prioritized feature list), UX Research (which includes a target audience analysis, audit of the current product, competitor analysis, and implementation roadmap), Architecture assessment (this includes an app map & low-fidelity wireframes)

Who takes part in the Discovery stage?

During the Discovery phase of the project, a team of experts is involved. These include a Business Analyst who focuses on identifying requirements, prioritizing features, and creating user stories. Additionally, a UX/UI designer is responsible for conducting UX research and designing the informational architecture.

What is included in the Discovery Phase? What is included in the Discovery Phase?

Current Product Analysis

SWOT-analysis

User Interview (optional)

Persona Analisys

Jobs to be done

Features List

Implementation Roadmap

Informational Architecture

Interaction Patterns

What are the next steps?

What is included
in the Discovery
Phase?

What is
included
in the
Discovery
Phase?