Anastasiia Morozova, Phenomenon Author

Anastasiia Morozova UI/UX Designer

Professional Profile Anastasiia Morozova is a Product Designer at Phenomenon Studio with over 4 years of experience in digital product design, UX architecture, and interface systems. She specializes in designing complex digital products, including CRM systems, web platforms, and mobile applications. Role at Phenomenon Studio At Phenomenon Studio, Anastasiia contributes to the design of scalable digital products used by cross-functional teams. Her work focuses on structuring complex product logic, optimizing user workflows, and creating consistent design systems that support both usability and product scalability. She collaborates closely with product managers, developers, and stakeholders to ensure that design decisions align with user needs, product requirements, and business objectives. Core Expertise Product design for web and mobile applications / CRM systems and complex product interfaces / UX research and behavioral insights / User flow architecture and workflow optimization / Design systems and scalable interface frameworks / Interaction design and usability / Cross-functional collaboration with product and engineering teams Industries & Product Types CRM platforms / Web-based product platforms / Mobile applications / Complex internal tools and workflow systems

Anastasiia Morozova

Dec 28, 2025 7 min read

Why your dashboard looks busy (and your users feel lost)

Discover how clarity-driven UX, smart data hierarchy, and intentional design decisions turn cluttered dashboards into tools users actually understand and trust.

Anastasiia Morozova

Dec 4, 2025 9 min read

UX debt: the silent killer of product growth

Every product team dreams of moving fast — launching features, testing hypotheses, and iterating based on user feedback. But in that race for growth, something quietly builds up behind the scenes: UX debt.

Design Design system

Anastasiia Morozova

Oct 16, 2025 7 min read

UX for patients VS UX for doctors: how we design for both audiences

Healthcare is one of the most complex industries for UX design. Unlike e-commerce or banking apps, healthcare products must serve two distinct audiences: patients and medical professionals. Both use the same systems, but their goals, workflows, and pain points are radically different.

Design Design system

Anastasiia Morozova

Jun 3, 2025 9 min read

The cost of slow onboarding: How UX drives FinTech growth

FinTech onboarding is not just a functional gateway — it’s the moment where design, psychology, legal compliance, and business KPIs intersect.

Design Fintech

Anastasiia Morozova

May 27, 2025 9 min read

Why your Figma files slow you down – and how to fix them

This article is for product designers, design leads, and cross-functional teams who want to move fast and stay scalable. Whether you’re working solo or in a large design system, we’ll show you exactly what slows Figma down and how to fix it — with structure, clarity, and team-first practices.

Analytics Design

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