Anastasiia Morozova, Phenomenon Author

Anastasiia Morozova UI/UX Designer

Dec 4, 2025 9 min read

UX debt: the silent killer of product growth

Every product team dreams of moving fast — launching features, testing hypotheses, and iterating based on user feedback. But in that race for growth, something quietly builds up behind the scenes: UX debt.

Design Design system

Anastasiia Morozova

Oct 16, 2025 7 min read

UX for patients VS UX for doctors: how we design for both audiences

Healthcare is one of the most complex industries for UX design. Unlike e-commerce or banking apps, healthcare products must serve two distinct audiences: patients and medical professionals. Both use the same systems, but their goals, workflows, and pain points are radically different.

Design Design system

Anastasiia Morozova

Jun 3, 2025 9 min read

The cost of slow onboarding: How UX drives FinTech growth

FinTech onboarding is not just a functional gateway — it’s the moment where design, psychology, legal compliance, and business KPIs intersect.

Design Fintech

Anastasiia Morozova

May 27, 2025 9 min read

Why your Figma files slow you down – and how to fix them

This article is for product designers, design leads, and cross-functional teams who want to move fast and stay scalable. Whether you’re working solo or in a large design system, we’ll show you exactly what slows Figma down and how to fix it — with structure, clarity, and team-first practices.

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